Taking and making your business visible online is no longer a choice but a NECESSITY. We are now in survival mode. In order for your business to grow its online presence, it takes more than a nice website or social media content. The goal is for existing customers and new customers to take meaningful actions.
The Coronavirus pandemic is causing many businesses to experience a decrease in physical traffic. It’s simple, less physical traffic equals less transactions. The advantages of having a strong online presence has never been more obvious. Attracting new customers by building and increasing the online presence of your business is now the most crucial step. Your client acquisition strategy now needs a redesign.
With that in mind, it’s important to find new effective ways to improve the online presence of your business. This is how potential clients will find you before they are aware that you exist. It helps them learn about your reputation before making a meaningful action. This information will play a huge role in your customer’s purchasing decision.
The tasks to perform seem difficult but simple things like having a neat and functional website can help in the long run. An online presence is essential to a business that wants to succeed in this new digital age.
What Exactly Does “Online Presence” Mean?
An online presence is the total of all the digital identities you’ve created for your business or yourself on the internet. It also includes the interactions of those identities have established and taken part in online.
Your online presence is your digital sales department. When successfully optimized, your online presence can spread brand awareness and convert digital interactions into ideal clients.
But let’s dive deeper into this. Having your website is only one aspect of having an online presence. There is a big difference between having a website and having an effective presence that brings digital success to a business.
Today we’re going to go over 9 insightful factors that make an effective online presence, and these go beyond only having a social media account or only a website.
How To Optimize Your Business Online Presence
The best way to draw and keep prospects and customers on your online channels is through online presence. There’s huge potential to capitalize on. Improving your online presence doesn’t happen overnight and will take time. It’s going to seem daunting, but it doesn’t have to be.
It’s essential for the long-term success and growth of your business because it will allow people to easily find, engage, understand, and trust you.
Building a strong online presence is often a challenge if you are not implementing a scientific approach that streamlines and makes the foremost out of your invested time. We’ve assembled the 9 best tactics that will put you on the trail to increased traffic, higher conversion rates, and meaningful engagement.
Results aren’t born, they are made. To us, success is a science. We don’t believe in wizards, fortune tellers or genies — only data. We follow data and results, not magic.
1. Create a Professional Website
A well-designed website that highlights your quality and professionalism should be the primary step in launching your online presence.
These days it is so easy to make a great-looking website or online store using site builders like Shopify, Wix or WordPress – which require no design or coding knowledge and are available with an endless array of templates and style tools to choose from.
Now that there’s no need to hire a designer or site builder to get your business online, it’s easier than ever to go digital. However, great UX / UI can make a significant difference in your acquisition process.
The four building blocks of an excellent site are Visuals, Responsive Design, Concise Messaging, and Content.
2. Optimize Your Website for Mobile
A mobile-friendly website is crucial. The world uses their smartphones to conduct searches more than laptops, computers, or tablets. The amount of smartphone users is predicted to grow, which implies that mobile searches are only going to increase.
In addition to having a website that’s visually attractive, it must also be optimized for mobile devices. Mobile-friendliness is an important ranking factor Google uses and is very crucial for SEO. You can check where you stand by employing a mobile-friendly test tool that shows how Google Search views your pages.
3. Improve Your Search Engine Optimization (SEO)
SEO is an essential factor in any online marketing strategy. SEO is all about making your site discovered and ranked by search engines. The goal of SEO is to increase traffic to your website which is essentially achieved through ranking higher in online search results. SEO helps you drive quality results to your website, boost your brand recognition, and lend your business the credibility to succeed in a crowded online world.
The goal of local Search Engine Optimization is to assist your business in appearing before your competitors in search engines on a local level.
There are specific tactics that build local SEO to assist attracting customers to your business. An efficient local SEO plan will include cleaning up multiple Google My Business Pages, and focus on getting your website ranked within the coveted 3-Pack (the upper 3 results for your product or service).
Google features a complex algorithm that determines where each page on your website ranks for various keywords. Once you implement an efficient local SEO strategy, you’re ensuring that your site ranks above your local competitors, which improves your online presence and generates new inquiries.
You’re One Click Away From Ranking first on Google!
4. Come Up With a Powerful Social Media Strategy
Building a website is only the first important step in creating a strong presence on the web. Your business has to move on multiple digital marketing channels and being present on social media platforms should be the number one priority.
Social Media drives a lot of meaningful engagement and actions from customer and prospects. Establishing a strong presence on social media requires strong strategies and high-quality content.
Gather up your in-house marketers and begin working on a modern social media strategy that includes the marketing activities and campaigns of the business.
Posting timetables, content calendars, SEO and many more tools can be a big help when developing strong social media strategies.
If you do not have an in-house marketing team, partnering with a trusted digital marketing agency is the next best option. Hiring a reliable marketing agency will help your business navigate in the world of social media trends and get you at the top of everyone’s feed. Thus improving the online presence of your brand.
5. Offer High-Quality Valuable Content
To increase your online visibility you should always strive to regularly post high-quality content: blog posts, infographics, videos, and images that benefit your clients and potential customers. Focus on creating content that your client will appreciate and trust.
Blog outreach – working with bloggers to make genuine, authentic content to market your business. It’s a way to urge others to try to do the work for you and blog influencers can successfully drive not only awareness but meaningful actions as well.
Incorporate a blog that you simply update frequently. Content is King. Almost everyone has heard of this common refrain. You’ll be a bit intimidated by the thought of blogging. Don’t be. This is often the simplest way to communicate effectively with prospects and existing clients.
It used to be that your sales activity was the chance to teach and inform your prospects. Now, blogging is the basis of your online presence.
Content is definitely shared and one blog can reach a wider audience than traditional selling can. Furthermore, if your blog is correctly optimized with links back to your website, it’s going to increase engagement online. Utilizing a blog allows you to convey your brand personality with a singular voice that humanizes your business.
Demonstrate an advanced level of expertise in your industry using your blog to share knowledgeable posts, industry insights, and submit guest posts to other industry-related blogs or websites.
This whole content practice is actually called content marketing and is one of the foremost important parts of your digital marketing strategy. If it suits your brand, attempt to provide your client with a lot of research analysis, case studies, images, and infographics.
6. Paid Ads
Another method to grow the impact of the online presence of your business is using paid online advertisements.
Utilizing a well-thought, paid advertising strategy can exponentially grow your business’s visibility. Online ads are less costly compared to traditional ads and they bring better and faster results that organic growth cannot match.
On Google, online advertising works on the pay-per-click (PPC) model. Using this model means that you place bids on specific keywords for an ad, and when a possible client clicks your ad, you only pay the amount set by your bid.
On different platforms like Facebook and Instagram, you can hyper target people by their interests, behaviors, demographics and etc.
If your business is strictly online with no physical location, you should strongly think about using paid ads to strengthen your brand’s online presence. With the Corona Virus pandemic affecting businesses with a physical location, paid ads can be a great way to drive new traffic to your digital properties.
7. Show That You’re An Expert In Your Field
Explore starting your very own podcast, where you’ll share helpful tips and conduct interviews with relevant individuals from the respective industry.
Produce a video show for YouTube or another video platform where you’ll engage together with your clients and address their needs and problems.
Think branching out to forums, like Quora and Reddit. Attempt to answer some questions on these online forums, which may result in more significant credibility and draw some attention to your business.
Blogs also improve search engine rankings via keyword-rich content, fresh content and extra indexed pages.
8. Ask Customers for Their Reviews
Customer reviews ALWAYS make the biggest impact on your brand. They are the biggest factor in helping potential clients make valuable decisions. The common consumer reads up to 10 online reviews before he/she decides to shop for a specific product or employ certain services that companies offer.
Use your social media accounts, pages in business directories and your website to display reviews from past satisfied customers.
Whenever customers have a pleasant experience together with your company, politely ask them to review your business on Google or Yelp.
Never plan to write false reviews. They’re detectable and real customers can lose faith in your business if you engage in this faulty practice.
9. Engage In Online Communities
Online communities (or groups) are individuals who share similar interests as your business. Community members have personal profiles, and they post, share and chat with other members.
The beauty of online communities is that they are greatly segmented—by niche, location, language and lots of other parameters.
These communities provide an excellent opportunity for you to interact with potential site visitors, to supply customer service, to teach your audience and to create your reputation.
Your business’s engagement in communities features a direct effect on your online presence, which may be measured and evaluated in several aspects.
For a better online presence, you should be creating and sharing valuable content, establishing a robust social media presence and building meaningful relationships online. If you’re not able to take these steps on your own, consider hiring a knowledgeable digital marketing agency to help you start out and educate you along the way. This might be the simplest way to optimize your digital sales department.
Business Marketing Experts are here to guide and help you through the process of optimizing your online presence.