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3 Major, Regular Mistakes with Facebook Ads by Amazon sellers

3 Major, Regular Mistakes with Facebook Ads by Amazon sellers

Facebook Ads are underutilized by Amazon sellers, to a great extent because a lot of these sellers don’t know how to run effective promotion campaigns. Hence, they decide Facebook Ads don’t work. 

There are a couple of basic mistakes that come up when Amazon business owners run ads on Facebook, which are all effectively fixable. 

Mistake One: Bad listings

Mistake One: Bad listings

When somebody clicks on your promotion, that is not the end of the story. That person actually needs to choose to purchase your item and experience the checkout process on Amazon. 

That implies your posting should be set up to persuade individuals to purchase your item. You ought to have convincing clear and appealing pictures, and a unique value prop. 

Indeed, even on your posting, clients actually see sponsored products ads for comparative items. If you don’t give customers a valid reason to pick YOUR item, there’s nothing preventing them from making an additional click and purchasing somebody else’s. 

Also, numerous sellers don’t have their postings upgraded for keywords. This has a major effect on how your item performs after your Facebook campaign closes. Ideally you’ll take the momentum of your Facebook campaign and convert it to organic deals for high-volume keywords. 

Ensure you have a top to bottom keywords procedure, and applicable pieces of your posting (title, list items, backend keywords) are set up to target significant search terms. 

Without this, your deals will stop when your ads do. 

Mistake Two: Driving traffic directly to Amazon 

Mistake Two: Driving traffic directly to Amazon

You probably won’t understand it, yet sending traffic directly from Facebook Ads to your Amazon item posting is a serious mistake. 

For what reason is it a mistake? Isn’t it better to reduce the steps somebody needs to go to purchase your item? 

The issue is, regardless of whether you get a few deals, this will accomplish more damage than anything else to your rankings. 

Conversion rates on Amazon average around 13% (a lot higher for Amazon Prime clients). While general e-commerce is a lot lower, for the most part, 3% or less. 

This is on the grounds that individuals looking on Amazon are in purchasing mode as of now. They’re on Amazon since they’re searching for something to purchase. 

The final result is, individuals you send to Amazon from your Facebook Ads are probably going to change over at a lower percent than organic Amazon clients. This implies your change rates will drop. Furthermore, since change rate is a major factor in Amazon’s inquiry calculation, so do your rankings. 

The other explanation this is a mistake is that you’ve botched your opportunity to fabricate a rundown. 

The way to building a client list for Amazon sellers is catching their details before they arrive at Amazon. 

So while it might appear to be illogical to add an additional step to the business interaction, this will really profit you over the long run. 

The most ideal approach to do it is making a business pipe for your Facebook to Amazon promoting system. 

Normally this will be finished by sending your clients to a presentation page for your item, before they go on to your Amazon posting. 

Landing Page Benefits

  • The landing page filters out individuals not prepared to purchase. They ricochet from the greeting page, and thus, don’t hurt your Amazon conversion rate. 
  • You get the opportunity to gather contact information and construct your list. 
  • You gather Facebook Pixel information, which you can use for retargeting and adjusting your promotion crusades. 

A landing page is likewise an incredible method to convey rebate coupon codes. These are a motivator for individuals to surrender their contact data, just as an approach to drive more deals and conversions on Amazon. 

You can utilize a software tool like LandingCube to make a coupon-circulation landing page for your Amazon items in only a couple of minutes. 

An elective deals pipe you could utilize is a Facebook JSON promotion. This is a promotion that opens a Messenger discussion when a client taps the call-to-action. 

You’ll at that point utilize a Facebook Messenger chatbot to buy them to your Messenger list, send a discount promotion code, and give them a link to your Amazon item. 

JSON ads can be an approach to decrease conversion costs, by setting up a low-rubbing deals channel. 

Mistake Three: Terrible split testing (or none at all) 

Mistake Three: Terrible split testing

The third serious mistake is sellers utilizing poor or non-existent split testing on their missions. 

Perhaps the main thing when running ads is trying and enhancing. Rarely you’ll get everything 100% right on the primary go. It steps through some split examinations (otherwise called A-B tests) to discover what formula works best. 

Presently, in case you’re not trying by any means, that is a certain something. 

In any case, numerous individuals are doing part tests, however, they’re treating them terribly. 

A split test or A-B test needs to test ONE variable. That implies all the other things must be the equivalent, aside from the one thing you’re trying for. 

Many individuals attempt to test various factors in a similar test. Along these lines, you’re not ready to determine what brought on any change in execution. 

For instance you run a promotion to an alternate crowd, with an alternate picture, and diverse advertisement duplicate. 

Let’s assume one performed far superior to the next. How would you know why it performed better? 

You can test every one of these things, even simultaneously. But ensure you can segregate the variable you’re trying. Keep everything the same, aside from changing the picture. At that point keep everything the same, however change the audience you’re demonstrating it to. 

That allows you to set the outcomes against one another, and what changes made a positive (or negative) distinction. 

There are a couple of high-value tests you ought to consistently be running within your advertisement crusades. 

1. Audiences – test who sees your ads. You should test a copy crowd-based on your past Amazon clients, a clone crowd limited by a few interests, and a cold crowd-based simply on socioeconomics and interests. 

2. Images – test a few distinct sorts of pictures. Models can incorporate standard item photographs, way of life photographs, and changing the content/realistic overlays on your picture. 
3. Copy – generally you need to test short-shape versus long term duplicate. You may likewise need to test things like utilizing emoticons or not.

Facebook Ads for Amazon – Take Control and Grow Your Amazon Business

Facebook Ads for Amazon – Take Control and Grow Your Amazon Business

Facebook Ads can be a crucial advantage for Amazon FBA sellers. While it requires a bit of work, promoting off Amazon allows you to take much more authority over your business. 

In this article, we’ll talk about how to increase Amazon sales utilizing Facebook Ads. Do it right and you’ll improve rankings, you’ll get more reviews, more deals and more profound client relationships. 

Avoid the mistakes that many sellers make with Facebook Ads. Start utilizing the success strategies referenced below and you’ll be well on your way. 

Take Control of Your Amazon Marketing

Probably the most serious issue for Amazon sellers is a lack of control over your business. 

You’re helpless before Amazon, their terms, and their search algorithm. 

One change to the way in which they show search results, and nobody finds your item. Or then again, you could put a toe outside the line (if purposefully), and get prohibited by Amazon. 

If that occurs, you have no more business. Amazon possesses every one of your clients, and they have the prudence to allow you to sell on their platform or not. 

Approaching a huge number of Amazon clients is something to be thankful for. In any case, it’s imperative to build a bit of defense for you and your business. 

Enter Facebook Ads… 

Facebook Ads
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Promoting on Facebook does that. 

To begin with, by running your own ads and driving your own traffic, you can duplicate this to drive clients to your own store. 

Second, driving traffic from outside of Amazon allows you to build a list of clients. 

Per Amazon’s terms, you can’t attempt to get your Amazon clients’ contact data(email, for example). 

That implies that without Amazon, your business needs to begin from the starting point, with no client base. 

Grow Your Email List Outside of Amazon 

However, if you get to potential clients first – before they arrive at Amazon – you can freely catch contact details from those clients, and assemble a client list you own. 

This permits you to build an important client list for future advertising campaigns, product launches, or to kick off another store if you need to. 

It will likewise expand the valuation of your FBA business, in the event that you actually need to sell. 

At last, Facebook Ads offer you an approach to break the circular issue of sales and rankings and give your items the underlying visibility needed to begin selling. 

Success on Amazon is All About Visibility

The circular idea of sales and rankings is the biggest reason it’s difficult to launch items on Amazon. 

You need deals to rank. But, you need rankings to get deals. 

To sell items on Amazon, the main thing you need is perceivability. When you’re launching another item, you need to create that visibility yourself. 

Facebook campaigns assist you with getting the underlying visibility you need to make sales before your item is ranking. Rather than depending on somebody looking for your item and the Amazon search algorithm indicating it highly, you put your product before potential clients. 

A Facebook Ad campaign can give your item energy, as deals speed, which incorporates into visibility in search rankings and at the end organic Amazon deals. 

Contrasted with launch services, which give deals boosts, Facebook Ads add to both present short-term and long-term growth objectives. 

The short-term development comes by building an example of sales, so you can begin to rank. 

Long-term growth is the ability to create a client list, which most launch services don’t give you. Over time this list will assist you in scale, ranking products voluntarily, and launch extra items, with decreasing costs. 

Also, once more, it is securing your business if, out of nowhere, you can’t rely on Amazon deals for any reason. 

Why Facebook? 

The greater part of what we’ve examined so far isn’t exclusive to Facebook Ads. You could drive traffic from different channels and still get similar outcomes. 

Nonetheless, Facebook is for the most part viewed as the best. 

One explanation is the gigantic base of clients on Facebook. There’s assessed to be 4.4 billion web clients on the planet, and the greater part (2.4 billion) is on Facebook. 

The platform hit 220 million clients in the US alone in 2017 and has just gone up since. 

The objective of promoting is to reach as many individuals who fit your objective segment as possible. With Facebook Ads, there is certainly no shortage of individuals. 

Facebook’s tools for focusing on are another motivation to pick this channel for advertising. With all the criteria you can use to confine your intended interest audience, it’s significantly simpler to focus on your optimal client profile with Facebook Ads. 

All that being stated, there are then again different alternatives for paid ads that can be successful. Most remarkably, Google Ads and Amazon PPC. 

While the two of them have a time and place, and can without much of a stretch be utilized close by Facebook Ads, they often aren’t exactly as good. 

Facebook Ads versus Google 

Facebook Ads versus Google 

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The Google Ads platform is tremendous for promoters.

Nonetheless, for e-commerce, (for example, Amazon stores), Facebook for the most part outpaces the competition. The expense per snap and cost per activity is less expensive on Facebook, which is significant for online businesses on a more tight spending plan. 

The main contrast between the two, and the fundamental explanation Facebook is a superior choice, is targeting. 

For Facebook Ads, you can go out and proactively focus on your clients. While Google Ads are keywords-based and reliant on individuals going out and looking for your item’s keywords. 

Nowadays, individuals typically go to Amazon first if they need to look for something to purchase. So that can make Google Ads repetitive a great deal of the time. Facebook Ads, then again, permit you to target new clients and develop your audience significantly better.

Facebook Ads versus Amazon PPC 

The other enormous big dog in paid ads is Amazon PPC. Otherwise called Amazon Sponsored Products ads, this is the place where you pay to have your items indicated higher in Amazon’s search results for your picked keyword. 

Amazon PPC is very successful. Only for sales speed, they might be superior to Facebook Ads, as there is a higher buyer goal. Individuals looking on Amazon are there because they need to purchase something. 

But the enormous advantage of Facebook ads is list building. As referenced before, you can’t assemble a list from your organic Amazon deals, and Amazon PPC is the same. Facebook ads permit you to assemble that long-term value of a client list. 

As Amazon PPC becomes more competitive, Facebook Ads are additionally beginning to turn into a less expensive choice. 

Take Control of Your Amazon Business with Facebook Ads

You’ll never be 100% safe if you depend only on one platform. The best thing to do to protect yourself and your business is by taking full control of your e-commerce business.

Business Marketing Experts are here to help you drive traffic with effective Facebook Ad campaigns and not only boost your Amazon rankings, but build a business that is no longer fully reliant on Amazon to survive.

Steps To Take For iOS 14 🚨

Steps To Take For iOS 14 🚨

If you’re in digital advertising, you probably know by now. The release of iOS 14, Apple is making the change so that users can decide whether they want their private user data published to various platforms to get personalized ads.

I’m not going to go FULLY into all the tech details.

Just the practical steps that’ll actually help for those that are interested. 

PREPARING FOR THE UPDATE

You should implement the steps below for your own ads as well as you clients.

  • Verify your domain in the business manager settings:👉 https://developers.facebook.com/…/domain-verification
  • Setup the Conversion API instead of using Standard Events. You will be limited to 8 events, this should be enough to track each stage of your funnel though.
  • Note that there will be delayed reporting of up to 3 days and the attribution window has changed to 7 days from 28 days. Use the Comparing Windows feature to see how conversions attributed to their ads compared across different attribution windows. This will help you better understand any changes in reported conversions that result from moving to a 7-day window. Export any historical 28-day view or click and 7-day view attribution window data you need.
  • The historical data will still be accessible via the ads insights api, even after the changes go into effect.
  • If you’re running app campaigns, you should read this: 👉 https://www.facebook.com/business/help/331612538028890
  • Lookalike and custom audiences created from user behaviour, engagement and Pixel data will be affected but audiences using an email list or phone numbers won’t be.
  • Enable value optimization, if you’re bidding manually/have a new ad account.
  • Think about repeat purchases and other channels such as organic, competing ad platforms, influencer and email marketing, etc.

HOW MANY PEOPLE WILL ACTUALLY OPT-OUT OF TRACKING?

When iOS 13 came out, a similar popup was introduced for granting permission to apps to continue using their user’s locations when the app wasn’t in use. About half of users opted out of this.

WHAT SORT OF EFFECT WILL THIS HAVE ON OUR RESULTS?

Regardless of anything, this is something out of our control.

Even if everything DID go ridiculously downhill, every good advertiser should have the skills to:

  • Learn to make their ads work profitably with the new change
  • Move to a new platform (Even though this affects those too, it’s possible another platform could somehow have better average results)
  • Move their clients over to organic, influencers, etc

Option 1 is where most of us will remain. And for anyone who decided to opt out and move to another platform they will decrease CPMs for us.

Every great advertiser has the skills to make any obstacle work. As long as you give yourself the time to figure it out, you’ll be fine.

It’s very vague at the moment. We won’t know until it happens.

Here’s some more info from Facebook themselves: https://www.facebook.com/…/apple-ios-14…/impact-on-ad s-marketing

 

For help with lead generation and social media strategy, please reach out to us at info@businessmarketingexperts.ca

Florind Metalla is the Founder and President at Business Marketing Experts, a leading Social Media Marketing agency in Toronto. He specializes in developing strategic online marketing campaigns that help companies grow through effective online marketing strategies, improved sales performance, and overall customer experience.

🤯 I’ve Designed 10,000+ Facebook Ads: Here’s What I Learned

🤯 I’ve Designed 10,000+ Facebook Ads: Here’s What I Learned

It’s a beautiful feeling when you’ve spent hours on top of hours perfecting your beautiful new Facebook ads and sending it off into the wilderness. You’ve got a huge bright red button, the universally accepted blue background, and you wrote “FREE” three times in the ad copy. This will surely work!

But then the click-through rate dropped by .5%? HOW?

That confusion and disappointment of seeing your ad go wrong when you theoretically followed every single guideline to create the perfect ads, I’ve felt that same confusion and disappointment too many times throughout my career (I’ve designed 10,000+ Facebook ads).

Here’s what I’ve learned: Those textbook guidelines aren’t always the right rules to implement on your campaigns or your company. I’m going to share with you the seven biggest lessons that I’ve learned so that you can create Facebook ads that deliver the results you need.

1. It’s never about the colors, it’s always about the contrast

Over the years, I’ve read many blog posts and Facebook specialists debate about the best colour to use for a button. Based on all of my research, the best colour to use is lime green.

I’m kidding! (Please don’t use lime green)

There is no concrete or quick answer to this and it all depends on your audience and a little fundamental design principle known as contrast.

This particular study conducted by Hubspot, compares red buttons vs. green buttons. The study found that the red button performed and converted a lot better than the green button. A closer look at their designs reveals that Performable’s (company used to test) logo and website contained a lot of green. Red contrasts well with green.

The easiest way to find contrasting colors is to revisit our old childhood friend, the color wheel.

The first step is to find the most dominant color in your ad, and switch to the exact opposite end of the colour wheel to find the contrasting color.

Here are my favourite free colour palette tools that can help you create amazing colour schemes for your ads; Canva’s Color Palettes and Adobe Color, which lets you select an opposite color scheme.

You can create contrast in your ads without using colour—you can also modify effectivenes with things like brightness, saturation, and scale to make your buttons stand out more. You can also create high-performing ads that don’t even have buttons, but we’ll get into that in the next section of this article.

2. Keep it simple

Communicating your message in the simplest and cleanest way is one of the most critical ways to creating successful ad creatives. If a prospective client isn’t able to immediately understand your ad, they’re not going to click, or even remember it.

It’s critical to understand exactly what your audience will see first. Facebook ads that are placed in mobile will only show the audience three lines of text, compared to the seven that could be previously viewed. Facebook users can now click to show more of the text. Photos and videos will have a 4:5 aspect ratio, at most, compared to the previous 2:3.

3. Context is key

It’s crucial to consider and understand the context in which your Facebook ad will be displayed and consumed when you start brainstorming design themes. When I first started with Business Marketing Experts and worked with my first client, I was just beginning to get a feel of their brand, I was tasked with making some new Facebook ads. I felt really good about how clean, polished and modern my ads looked. I was positive it would perform really well.

It didn’t perform well at all. I went back to the drawing board. What’s the secret ingredient missing here? It’s context! While that particular ad looked great, I didn’t consider how the ad would be consumed and the ad felt too much like an ad and not a part of their experience.

We’ve found that our Facebook ads tend to perform better when they work together with the prospect’s timeline to create a cohesive experience within Facebook itself. Creating ads that compliment your ideal client’s timeline and Facebook experience is a great way to improve your conversions.

According to Facebook, a combined approach of video and image ads delivers the best conversions on their platform. And carousel ads tend to perform notably well for eCommerce businesses.

5. Use seasonality to refresh your creative

Utilizing holidays and seasonality in your ads is an excellent way to refresh existing campaigns throughout the year. They also serve as great motivation for your copywriting. Just remember to be considerate of your audiences when making seasonal or holiday-themed ads.

6. Take advantage of free resources

Not every single business has the budget to hire a full-time designer or wants to pay the high fee’s of a stock photo subscription service when they’re just starting out, that’s why it’s a good idea to utilize all of the great free tools that are available. Here are a few other free tools that I personally recommend.

Moat, the GOAT of competitive creative analysis

Moat offers a paid product with more in-depth data, however, their Free Banner Ad Search tool is amazing if you’re looking for creative inspiration. Type in an existing brand, and Moat will provide several examples of ad creatives that have been run by that brand. You should use this information responsibly. Just because a particular brand has deployed these creatives, doesn’t mean that they’ve performed well.

Free stock photos that don’t suck with Unsplash

Even though I have access to a paid stock photo resources, I find myself browsing Unsplash, because the images are often better suited to what I want than what I’m able find on stock photo sites. The photography has a more natural feel than the majority of the staged stock photos circulating the internet.

Facebook’s Text Overlay Tool

You’re able to upload the photo that you’re going to use for your Facebook Ad and the Facebook Text Overlay Tool will determine the amount of text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience. You’ll have a great idea of how your creative will perform on the Facebook Audience Network algorithm.

7. Divorce your ideas

My final tip is the most important but the hardest to acknowledge: Don’t be super attached to your ideas!

As a creator, I completely sympathize with how easy it is to get emotionally attached to an idea that you’ve worked on for hours. Separate what you think is a great idea from what actually delivers strong results, because this is different for every brand, business and every audience that you’re going to target.

How something makes you feel probably makes another person feel in an entirely different way based on their own personal experiences, childhood and etc. Take the time to learn exactly what it is that your audience likes by testing new creatives frequently, and setting up A/B tests because they will help you figure out just what the secret ingredient is that’s making a certain campaign a top performer. Art is always subjective, but great design is objective.

I help businesses develop lead generation and digital marketing campaigns that deliver results. Ask me about my success stories florind@businessmarketingexperts.ca

In the last 7 years, Florind has mastered packaging brands, products, and services in today’s digital landscape. He brings brands and customers together in a very natural way.

The first word that clients describe Florind with is results – measurable, tangible/real, and trackable. Transparency is rare in the industry but data never lies. By combining analytics, systems, automation, and metrics – Florind has been able to deliver exponential results for his clients. His attention to detail and his pursuit of efficiency and effectiveness is why clients love him and the results he delivers.

Understanding The Facebook Learning Phase

Understanding The Facebook Learning Phase

So…you’ve finally launched your first Facebook ad campaign! That’s exciting! It means you’re ready to take your business to the next level. 

You’re here because you launched your campaign and saw your Ad Set go into the “Learning Phase”. You’re curious! I put this together to help answer a lot of the questions that you might have. It’s short, concise and to the point.

During the “Learning Phase” the initial performance of your campaign will significantly fluctuate. This is normal. It only lasts for a short period of time. 

Do not panic! It’s important to know that many campaigns go through an initial data collection period. This period is the “Learning Phase”

What is the Facebook Learning Phase?

The “Learning Phase” is the period of time that Facebook takes to learn how it will generate the best results for your campaign. 

Facebook presents your ads to different people within your target audience. Then it calculates who is most likely to take decisive action after seeing your ads.

This is how Facebook describes the “Learning Phase”:

Each time an ad is shown, our ads delivery system learns more about the best people and places to show the ad. The more an ad is shown, the better the delivery system becomes at optimizing the ad’s performance.
The learning phase is the period when the delivery system still has a lot to learn about an ad set. During the learning phase, the delivery system is exploring the best way to deliver your ad set – so performance is less stable and cost-per-action (CPA) is usually worse. The learning phase occurs when you create a new ad or ad set or make a significant edit to an existing one.
The Delivery column reads “Learning” when an ad set is in the learning phase. While the delivery system never stops learning about the best way to deliver an ad set, ad sets exit the learning phase as soon as performance stabilizes (usually after around 50 conversions).
Your campaigns will usually start off rocky as Facebook is learning how to deliver the best results. Facebook tries to understand which kinds of users in your audience are most likely to click on your ad. This will help you optimize your campaigns and pinpoint the relevancy of your targeting.
 
Once you collect this data, you’ll be able to make informed decisions! Data speaks. The results will dictate what type of action you need to take. You might want to increase the budget. Decrease the budget. Stop. Turn off specific ads.
 
So before you panic, keep in mind that lackluster results are normal during the initial stages of your campaign.
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How long does it run for?

The “Learning Phase” starts once you launch your Facebook ad campaign. Or when you have made a significant adjustment to your campaign. It will continue to run until your ads get approximately 50 optimization events. That’s when it finishes and your campaign runs normally, but with improved accuracy.
 
What’s an optimization event? The campaign objective defines what the optimization event is. So, for example, if you optimize for an increase in Traffic, then the learning phase will run until there have been approximately 50 link clicks.
 
Ads that are going through the learning phase can be viewed in the Delivery Column of the Ads Manager. Here’s a little screenshot of what it looks like:
If your ad set doesn’t register 50 optimization events, Facebook may remove your ad set from the learning phase. Facebook explains that this may occur if your ad set’s optimization event is too rare and can’t meet its minimum intended target or if your ad is not competitive enough in the auction.
 
This may mean that your ad set or campaign needs some improvement to succeed.
 
Don’t make any significant changes or edits to your ad set or campaign during the learning phase. By doing so, you may cause the learning phase to reset. It’s going to cause a long delay to generate positive results. Facebook needs a bit of time to generate the relevant data so it can give your campaign a boost!
 
And take this key tip from us: Don’t make any significant changes or edits to your ad set or campaign during the learning phase. Doing so may cause the learning phase to reset itself as it re-examines the new changes you have applied, causing a lengthy delay in your pursuit of positive results. Facebook needs a bit of time to generate the relevant data in order to give your campaign a boost!

Editing during the learning phase

As I mentioned above, significant changes to your ad set during the “Learning Phase” can reset the phase, but that doesn’t mean all changes will cause this.
 
Only significant edits can reset the “Learning Phase”. If it resets than your campaign will require another 50 optimization event to end. You want to get out of the “Learning Phase” as quickly as possible so your campaign starts delivering stable results.
 
Here’s a list of changes or edits that Facebook would consider significant during the learning phase:
  • Any change to targeting
  • Any change to an ad creative
  • Any change to optimization event
  • Pausing your ad set for 7 days or longer (the learning phase will reset once you resume the paused ad set or campaign)
  • Adding a new ad to your ad set

The following two changes can identify as significant or insignificant, depending on the size of the edit.

  • Bid cap or target cost amount
  • Budget amount (This doesn’t count if you’re using the target cost bid strategy, in which case your budget changes won’t be considered significant)
So if you increase your budget from $400 to $450 then the learning phase won’t reset. But, an increase from, $300 to $1,000 would cause it to reset.

Best Practices

During the learning phase, ad sets are less stable and usually have a higher CPA. To avoid behaviors that prevent ad sets from exiting the learning phase, we recommend you:

  • Wait to edit your ad set until it’s out of the learning phase. During the learning phase, performance is less stable, so your results aren’t always indicative of future performance. By editing an ad, ad set or campaign during the learning phase, you reset learning and delay our delivery system’s ability to optimize.

  • Avoid unnecessary edits that cause ad sets to re-enter the learning phase. Edits that meaningfully change how your ad set might perform in the future can cause an ad set to re-enter the learning phase. Only edit your ads or ad set when you have reason to believe that doing so should improve performance.

  • Avoid high ad volumes. When you create many ads and ad sets, the delivery system learns less about each ad and ad set than when you create fewer ads and ad sets. By combining similar ad sets, you also combine learnings.

  • Use realistic budgets. If you set a very small or inflated budget, the delivery system has an inaccurate indicator of the people for whom the delivery system should optimize. Set a budget large enough to get at least 50 total conversions and avoid frequent budget changes (which can cause an ad set to re-enter the learning phase).

The learning phase is necessary to help the delivery system best optimize ads, so you shouldn’t try to avoid the learning phase completely. Testing new creative and marketing strategies is essential for improving your performance over time.

More than 7 days in “Learning Phase”??

If 7 days have passed since a significant edit and your ad set still hasn’t exited the learning phase, the Delivery column status will read “Learning Limited”.

This usually occurs when:

  • Your bid control or cost control is too low. Consider raising your bid/cost control.

  • Your budget is too low. Consider raising your budget.

  • Your audience size is too small. Consider expanding your audience.

  • You have too many ad sets. Consider using fewer ad sets (for example, by combining audiences) to aggregate delivery learnings.

  • Other ad sets from the same ad account or Page are winning auctions instead. Consider combining ad sets to avoid high audience overlap.

  • Your optimization event occurs very infrequently. Consider optimizing for an event that occurs more frequently. For example, if you see fewer than 50 purchase events in a week, consider optimizing for add to cart events instead.

If your ad set failed to exit the learning phase, consider making a significant edit to resolve one of the above issues.

I help businesses develop lead generation and digital marketing campaigns that deliver results. Ask me about my success stories florind@businessmarketingexperts.ca

In the last 7 years, Florind has mastered packaging brands, products, and services in today’s digital landscape. He brings brands and customers together in a very natural way.

The first word that clients describe Florind with is results – measurable, tangible/real, and trackable. Transparency is rare in the industry but data never lies. By combining analytics, systems, automation, and metrics – Florind has been able to deliver exponential results for his clients. His attention to detail and his pursuit of efficiency and effectiveness is why clients love him and the results he delivers.

How to Create a Facebook Page and Business Manager Account (in 4 Steps)

How to Create a Facebook Page and Business Manager Account (in 4 Steps)

So, the time has finally come for you to start marketing your business on Facebook!

Between me and you? That’s awesome! There are over 2.2 Billion monthly users on Facebook and 60 million of those are business pages!

This proves that the Facebook network has a HUGE number of potential clients you can showcase your business to and that Facebook marketing works because if it didn’t, there would be no businesses on there.

You are only able to create and manage a Facebook business page if you have a Facebook profile. Make sure you’ve got one!

Creating a Facebook Business Page

Before you’re able to create a Business Manager account to get the most from Facebook as a marketing channel, you’ll need to create a Facebook page for your business.

You need to sign in to your Facebook profile and click on the ‘Pages’ tab in the menu (or main menu on mobile):

And then click on the ‘Create Page’ option (at the top of the screen on both desktop and mobile):

After this, Facebook will launch a very easy guide.

Click “Get Started”. After clicking get started Facebook has 4 easy steps:

  • What category best describes the page you want to create
  • What do you want to name this Page?
  • Do you want to add an address?
  • Add Images to This Page

Select the options that are most relevant to you and follow Facebook’s guidance to create your Facebook business page! It’s that easy!

If you’ve used Ad Manager in the past, find your list of ad account numbers and any other pages you’d like to join Business Manager.

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Create a Facebook Business Manager Account

OK, the easiest part is done…

…it’s time to finally create your Facebook Business Manager account in 4 simple steps.

Let’s start:

    1. Access Business Manager

    The first thing you need to do is visit the appropriate website. Don’t worry, it’s not a secret. You can find it here: https://business.facebook.com/

      Click on the ‘CREATE ACCOUNT’ button on the top right of your screen.

      This will ask you to log onto your personal Facebook account. Make sure you follow this step, so Facebook can connect the Page (or pages) that are associated with your profile.

      2. Enter Your Information

      Fill out Facebook’s simple form:

      Please note: If you are NOT developing app software, or advertising for a different company, Select ADVERTISER. This selection is for Business Owners and employees.

      3. Link Your Page

      Attach your Facebook Business Page to the Business Manager suite.

      Enter the name of your business, and then simply click on the dropdown menu and select your business. If you own or manage multiple businesses, select the primary one here, and add the others later.

      4. Create a Profile

      The final step is to create your own individual profile within the Business Manager. None of the information on the Business Manager will be shared on your personal Facebook page and nobody (NO ONE) will have access to it.

      It is purely for other users (e.g. employees/partners) to see who is doing what within the Business Manager Account.

      And just like that, you just created a Business Manager!

      The Next Steps

      Congratulations, you just took the first step of marketing on the most powerful Social Media Platform in the world.

      Your next steps should be to install a Facebook Pixel on your business website and optimize your Facebook page for likes, follows and engagements.

      Don’t worry, we’re here with you every step of the way!

      For help with lead generation and social media strategy, please reach out to us at info@businessmarketingexperts.ca

      Florind Metalla is the Founder and President at Business Marketing Experts, a leading Social Media Marketing agency in Toronto. He specializes in developing strategic online marketing campaigns that help companies grow through effective online marketing strategies, improved sales performance, and overall customer experience.