These days, a company can’t afford to not have an online presence since that is where most of the clients are. Indeed, even with this information, just about 50% of small businesses are on the web.
In case you’re attempting to grow your online presence, it’s tempting to try to handle it on your own. However, outsourcing to a digital marketing agency can get you more out of your marketing budget. Getting informed about what a digital marketing agency does, helps you decide whether there’s value in hiring one for your company.
What is Digital Marketing?
Digital marketing includes all marketing efforts that are done through an electronic device or the internet. It is a strategy that aims to target, reach out to, and build relationships with customers online, across different channels.
Digital marketing consists of the following tactics:
Let’s have a look at the different types of agencies and the services they can offer.
6 Types of Digital Marketing Agencies (and What They Do)
We can differentiate seven main types of digital marketing agencies out there. Some are specialized in just one area while others offer a broad range of services. The best one for your business depends on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing. Here are 6 types of digital marketing agencies:
1. Full-Service Digital Marketing
Including inbound marketing agencies, will in general be bigger than most firms and offer a wide range of digital marketing services. Full-service agencies are best for small businesses and start-ups that don’t have large (or at all) internal marketing and sales teams.
Larger organizations partner with full-service digital marketing agencies to free up time for business marketing and sales managers to focus on other areas of running their business.
2. The SEO Company
Agencies that specialize in SEO (search engine optimization) help their client’s websites to rank high on search results. Their specialists will perform the following:
Website and blog content
On-site SEO (URL, title tags, images alt, meta descriptions, etc.)
Optimize content, image / video descriptions
Conduct link building
An SEO company utilizes a variety of data analytics tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO agencies are always the first to adopt search engine optimization best practices, complying with Google’s ever-changing search algorithm.
3. Digital Ad (PPC) Agency
Paid advertising (Ads), is the other way to generate traffic to a business website. Paid traffic (as the name shows) involves spending money to bid on keywords and to place ads on search result pages. Digital ads can appear on websites, search result pages (SERPs), and social media channels.
Their job is to produce attention-getting, keyword-filled ads that conform to the best practices of the digital platforms on which ads appear. Some of most popular services include Facebook, Instagram, Twitter, and YouTube ad creation and publication, also Google Ads Manager account creation and maintenance.
4. Social Media Agency
Companies run to social media agencies when they need help managing, producing regular content and when they want to best optimize and grow their social media accounts.
5. Website Agency or Website Design Agency
Creative designers who build customized websites for businesses are part of a website or web design agency. Web designers and developers will handle the style (look and feel) and the functionality of websites. Some common services offered by such agencies include user experience design and research, image creation, web development, and web hosting. You will need to head to them if you’re building a new website, or going through a rebranding and need a different look at your website’s fonts, colours, images, and layout.
6. Digital Marketing Consultant
A digital marketing consultant is a professional that has a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy. They offer their advice and strategy, afterwards they will recommend digital marketing agencies or professionals to execute the necessary tactics that will make the digital strategy successful.
What Does a Digital Marketing Agency Do?
Companies and individuals work with digital marketing agencies because of their expertise in online marketing. Agencies are the ones that know the trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are listed specific things to expect when working with a digital marketing agency:
1. Digital Marketing Agencies Grow Organic Traffic to Your Website
2. Digital Marketing Agencies Generate Sales-Ready Leads
3. Digital Marketing Agencies Expand Your Brand Reach
4. Improves Your Marketing from Top to Bottom
A full-service digital marketing agency like Business Marketing Experts, on the other hand, offers all of the following services:
Search engine optimization (SEO) to grow your organic traffic and increase your ranking, conversions and more
Pay-per-click advertising (PPC) with keywords to guarantee the best ROI
Social media marketing, management and growth for all your socials
Content marketing with the best keywords for your goals included
Email marketing. We create strategies and campaigns that build a connection.
Image creation and video production
Conversion rate optimization
Website design and development, web hosting if you need.
What Does Business Marketing Experts Do Differently?
WE DESIGN DIGITAL EXPERIENCES THAT DELIVER RESULTS
Business Marketing Experts employs a variety of digital marketing tactics that are most effective for customers at each stage of the buying journey. When you work with us, you’ll have a whole team of marketers, specialists and developers on your side during the whole course of your campaign. Depending on your digital marketing needs and goals, you’ll have content creators, pay-per-click, SEO experts, project managers, and other digital marketing specialists constantly analyzing and tweaking things in your campaign to achieve success.
Our specialists have substantial experience in multiple inbound marketing tactics including Facebook advertising, content marketing, social media marketing, pay-per-click advertising, and SEO and keyword research.
Effective digital marketing makes sure your business attracts leads and generate customers. Well-done digital marketing is a tedious, time-consuming, and possibly expensive endeavour. Many businesses hand over their digital marketing endeavours to an outside digital marketing agency because they don’t have the time to devote to it, they don’t have the expertise in digital marketing or have a small internal marketing team that can’t carry out a successful digital marketing strategy. A digital marketing agency helps you to improve your business online presence and generate sales.
At Business Marketing Experts we generate data-driven results that you can track and measure every marketing dollar spent.
Our clients trust us because the results don’t lie. They hire us to move forward. They hire us to transcend their current marketing initiatives.
Paid advertising gives you results immediately but requires steady effort and continuous investment. SEO, then again, is a bit of work upfront, but it’s an investment that continues to pay off in the years to come.
The two decisions have pros and cons, yet it’s difficult to contend with the numbers. Organic search results get 80-90% more clicks than paid ads. With regards to search results, organic search results rankings can’t be beaten, not even by the most perfect promotion.
For eCommerce businesses, SEO is an MVP that’s neglected by many.
If you’re actually wondering: no, SEO isn’t dead. A long way from it!
Here’s the reason why SEO for eCommerce sites truly matters. If you’re not optimizing your site to generate search traffic by getting to the principal page of Google search results, you’re leaving cash on the table.
Why? Because individuals use search engines to discover items. In any event, for leading retailers, 37.5% of their online store traffic comes from search engines. Search engines are the extension that associates clients and eCommerce stores. So you better ensure that search engines comprehend what items you sell and what search terms you should rank for.
Picture this. You’ve put resources into SEO and your eCommerce store or site ranks well. Now, without spending a dime, guests run to your site and you make deals easily! Like the well-known child in secondary school, you’ve set up your power and individuals need to spend time with you. This is, obviously, somewhat rearranged, yet demonstrates the force of SEO.
SEO helps your business build validity. To clients, if you appear on page 1 of Google, you should have something to bring to the table. That is the reason the 1st page of Google search results is a particularly valued bit of SEO land, as most people never go past the first page. Truth be told, the main page of search results gets 95% of client traffic and the top outcome gets an incredible 33%.
Now, you’re ideally persuaded about the estimation of SEO for eCommerce sites and are prepared to get moving. Prepared for some insider eCommerce SEO tips? Amazing! To start with, how about we see how to set up a successful eCommerce SEO strategy.
CREATING AN E-COMMERCE SEO STRATEGY
The initial phase in eCommerce search engine optimization is to design your strategy. If you wade into SEO without a viable procedure, you may see a few outcomes, however setting aside the effort to make a plan first will be unquestionably more successful.
There are a few stages associated with making a plan:
1. Make top-notch of the relative multitude of pages and items on your online store.
2. Go through the list and rank their significance so you can focus on the most noteworthy value pages first.
3. Do some serious research on the entirety of your significant rivals to discover their qualities and any shortcomings you can misuse.
Assembling this data in advance will make it simpler to choose where to center your SEO endeavors in the short, medium, and long haul.
KEYWORD RESEARCH FOR E-COMMERCE SITES
Whenever you have your “inventory” of pages to upgrade, it’s an ideal opportunity to do some keyword research, so you understand what terms to focus on with your eCommerce search engine optimization efforts.
Try not to avoid this step! In case you’re considering how to improve your Google SEO positioning, the following inquiry ought to be for what queries?
Keywords are the establishment of search engine optimization. They are the words and expressions that individuals search for in Google. When somebody searches for a word or expression that is identified with an item you sell, you want your site to be at or close to the highest point of the results.
Your objective list of keywords manages the rest of your SEO work. Without target keywords, you can’t (successfully) apply eCommerce SEO. You’ll have to carefully pick your keyword focuses to get your SEO technique looking great so far and set you up for search result positioning success down the line.
There are a few things to see while picking the keywords you need to target:
Search volume or the number of searches accomplished for that catchphrase.
Cost-per-click (CPC) on Google Advertisements. You won’t pay for clicks with SEO however a higher CPC typically implies the keyword is more significant.
WHAT IS USER INTENT?
User intent is significant and overlooking it is a typical promoting mistake. Individuals search for various things when they’re searching for data as opposed to hoping to purchase.
For instance, if somebody searches for the keyword “iPhone” they could be keen on getting one however they could likewise be searching for data about the telephone, help with utilizing their iPhone, or quite a few different things.
Then again, if a client searches for “iPhone 11 arrangements” there’s a superior possibility they’re anticipating getting one. You’ll get more qualified organic traffic from genuine possible clients if you upgrade your item pages for keywords with high purchasing expectations.
Each page on your site ought to target one essential keyword, yet you can work other related words into the content to catch more search rankings. Google utilizes an innovation called latent semantic indexing or LSI to recognize the subject of some random site page. Working these related keywords into your content assists Google with understanding what your page is about.
HOW TO FIND KEYWORDS
If you’re familiar with your market, you can likely think of a sensible number of keywords identified with the items you sell. The issue is, your clients may not be as familiar with the market and could be searching for phrases you could never consider.
As indicated by Google, 15 percent of searches have never been searched. That implies 85 percent of searches get repeated. In your keyword research, you should attempt to distinguish these long-tail keywords. While the general search volume for these terms may be lower, they usually have a high user purchase intent.
You can utilize tools like Ubersuggest and Google Keyword Planner to uncover keywords that individuals are searching for in your market. Finally, if you sell items that are found on Amazon, you can likewise utilize Amazon Recommend and Amazon’s category names to get a lot of keywords to target.
These days, in case you’re missing an inbound marketing procedure from your general marketing strategies, you’re missing an incredible opportunity. Inbound marketing utilizes things like online media marketing, content marketing, search engine optimization (SEO), Google Promotions, and more to funnel more users into your sales funnel. It tends to be overwhelming to appreciate the entirety of the things that should be executed inside an inbound marketing system particularly when you aren’t familiar with how to execute them. So they perform well and get the volume of leads you’d need. This is while employing an inbound marketing firm can prove to be useful. Particularly in case, you’re struggling with managing your social media. In this blog, we cover 4 different ways you can profit by employing a firm.
Consistent Social Media Marketing Activities
With regards to marketing and promotion, consistency is important, much more so concerning your social media. We’ve gone over a few organizations that have social media accounts. They can’t keep a consistent message/posting schedule for more than two or three months. Few organizations have a devoted social media staff member. They guarantee the social accounts are maintained consistently. Often important business concerns emerge and social media posts get set aside for later to focus on core business activities instead. This hinders the development of your social followers. It can influence your pertinence if you leave social lying stale for a long time. If you recruit an inbound marketing firm for your social media, you can expect more attention will be attracted to guaranteeing these accounts stay up with the latest and a reliable posting schedule is kept up.
Clear Marketing Reason
Marketing requires a clear objective definition. Employing an inbound marketing firm can help build up a clear marketing purpose for your social media. Every strategy will be woven together well to do both your long haul and momentary objectives.
Effective Promotions for your Business
When working with a digital marketing organization that spends significant time in inbound marketing, they can help recognize strategies that will help do your objectives. Inside social media, there is a wide range of approaches to promote your business whether you are an e-commerce company. Every industry has its own group of marketing strategies that can do results. These strategies are deployed based on the proximity to revenue each tactic is. Some may set aside more effort to see results than others. Utilizing an inbound marketing firm additionally benefits you as the firm will know about digital trends that are new and upcoming. Some may even be new to the industry and might make a decent occasion to strike while no other organizations are in the space.
The Use of Innovative Technology
Technology is quickly developing. Technology can change the game as long as the business landscape and the digital market is concerned. The same is valid for social media channels. There will consistently be new features for organizations to utilize. The algorithms associated with these platforms will be consistently changed and updated once in a while. If you’re not on top of these trends, your business will be left behind by the competition. Employing an inbound marketing firm staffed by industry specialists can have a major effect on your marketing blueprint. Since you’ll have the option to exploit innovation you probably won’t have known about or how to utilize it.
How Much Does It cost to recruit a Social Media Agency?
Indeed, the expenses of employing a social media agency will vary depending upon which office and services you pick. Administrations frequently incorporate strategy development, content creation, follower growth, and social publicizing. The power of social media to develop your business keeps on rising. This significant venture can be the difference between stagnancy and healthy benefits. An ineffective social media presence wastes your cash and your time. Employing a social media office is a smart solution for your digital marketing needs. From conveying cohesive branding techniques to elevating your reputation and finding your clients where they live on the web. Capable experts in the field of social media management give a priceless resource to organizations around the world.
Here at Business Marketing Experts, we have a group of committed experts. They work hard with energy to achieve all your social media objectives. Driven by energy and eagerness, we’re resolved to grow your points of view and take your business to the next level. Specializing not just in the field of social media marketing. Our skill is unrivaled. Go along with us and vanquish the universe of social media in a matter of moments. In case you’re thinking of recruiting an office to deal with your social media marketing, contact the group at Business Marketing Experts. We’d be glad to develop something that will help accomplish your objectives.
Taking and making your business visible online is no longer a choice but a NECESSITY. We are now in survival mode. In order for your business to grow its online presence, it takes more than a nice website or social media content. The goal is for existing customers and new customers to take meaningful actions.
The Coronavirus pandemic is causing many businesses to experience a decrease in physical traffic. It’s simple, less physical traffic equals less transactions. The advantages of having a strong online presence has never been more obvious. Attracting new customers by building and increasing the online presence of your business is now the most crucial step. Your client acquisition strategy now needs a redesign.
With that in mind, it’s important to find new effective ways to improve the online presence of your business. This is how potential clients will find you before they are aware that you exist. It helps them learn about your reputation before making a meaningful action. This information will play a huge role in your customer’s purchasing decision.
The tasks to perform seem difficult but simple things like having a neat and functional website can help in the long run. An online presence is essential to a business that wants to succeed in this new digital age.
What Exactly Does “Online Presence” Mean?
An online presence is the total of all the digital identities you’ve created for your business or yourself on the internet. It also includes the interactions of those identities have established and taken part in online.
Your online presence is your digital sales department. When successfully optimized, your online presence can spread brand awareness and convert digital interactions into ideal clients.
But let’s dive deeper into this. Having your website is only one aspect of having an online presence. There is a big difference between having a website and having an effective presence that brings digital success to a business.
Today we’re going to go over 9 insightful factors that make an effective online presence, and these go beyond only having a social media account or only a website.
How To Optimize Your Business Online Presence
The best way to draw and keep prospects and customers on your online channels is through online presence. There’s huge potential to capitalize on. Improving your online presence doesn’t happen overnight and will take time. It’s going to seem daunting, but it doesn’t have to be.
It’s essential for the long-term success and growth of your business because it will allow people to easily find, engage, understand, and trust you.
Building a strong online presence is often a challenge if you are not implementing a scientific approach that streamlines and makes the foremost out of your invested time. We’ve assembled the 9 best tactics that will put you on the trail to increased traffic, higher conversion rates, and meaningful engagement.
Results aren’t born, they are made. To us, success is a science. We don’t believe in wizards, fortune tellers or genies — only data. We follow data and results, not magic.
1. Create a Professional Website
A well-designed website that highlights your quality and professionalism should be the primary step in launching your online presence.
These days it is so easy to make a great-looking website or online store using site builders like Shopify, Wix or WordPress – which require no design or coding knowledge and are available with an endless array of templates and style tools to choose from.
Now that there’s no need to hire a designer or site builder to get your business online, it’s easier than ever to go digital. However, great UX / UI can make a significant difference in your acquisition process.
The four building blocks of an excellent site are Visuals, Responsive Design, Concise Messaging, and Content.
2. Optimize Your Website for Mobile
A mobile-friendly website is crucial. The world uses their smartphones to conduct searches more than laptops, computers, or tablets. The amount of smartphone users is predicted to grow, which implies that mobile searches are only going to increase.
In addition to having a website that’s visually attractive, it must also be optimized for mobile devices. Mobile-friendliness is an important ranking factor Google uses and is very crucial for SEO. You can check where you stand by employing a mobile-friendly test tool that shows how Google Search views your pages.
3. Improve Your Search Engine Optimization (SEO)
SEO is an essential factor in any online marketing strategy. SEO is all about making your site discovered and ranked by search engines. The goal of SEO is to increase traffic to your website which is essentially achieved through ranking higher in online search results. SEO helps you drive quality results to your website, boost your brand recognition, and lend your business the credibility to succeed in a crowded online world.
The goal of local Search Engine Optimization is to assist your business in appearing before your competitors in search engines on a local level.
There are specific tactics that build local SEO to assist attracting customers to your business. An efficient local SEO plan will include cleaning up multiple Google My Business Pages, and focus on getting your website ranked within the coveted 3-Pack (the upper 3 results for your product or service).
Google features a complex algorithm that determines where each page on your website ranks for various keywords. Once you implement an efficient local SEO strategy, you’re ensuring that your site ranks above your local competitors, which improves your online presence and generates new inquiries.
You’re One Click Away From Ranking first on Google!
Building a website is only the first important step in creating a strong presence on the web. Your business has to move on multiple digital marketing channels and being present on social media platforms should be the number one priority.
Social Media drives a lot of meaningful engagement and actions from customer and prospects. Establishing a strong presence on social media requires strong strategies and high-quality content.
Gather up your in-house marketers and begin working on a modern social media strategy that includes the marketing activities and campaigns of the business.
Posting timetables, content calendars, SEO and many more tools can be a big help when developing strong social media strategies.
If you do not have an in-house marketing team, partnering with a trusted digital marketing agency is the next best option. Hiring a reliable marketing agency will help your business navigate in the world of social media trends and get you at the top of everyone’s feed. Thus improving the online presence of your brand.
5. Offer High-Quality Valuable Content
To increase your online visibility you should always strive to regularly post high-quality content: blog posts, infographics, videos, and images that benefit your clients and potential customers. Focus on creating content that your client will appreciate and trust.
Blog outreach – working with bloggers to make genuine, authentic content to market your business. It’s a way to urge others to try to do the work for you and blog influencers can successfully drive not only awareness but meaningful actions as well.
Incorporate a blog that you simply update frequently. Content is King. Almost everyone has heard of this common refrain. You’ll be a bit intimidated by the thought of blogging. Don’t be. This is often the simplest way to communicate effectively with prospects and existing clients.
It used to be that your sales activity was the chance to teach and inform your prospects. Now, blogging is the basis of your online presence.
Content is definitely shared and one blog can reach a wider audience than traditional selling can. Furthermore, if your blog is correctly optimized with links back to your website, it’s going to increase engagement online. Utilizing a blog allows you to convey your brand personality with a singular voice that humanizes your business.
Demonstrate an advanced level of expertise in your industry using your blog to share knowledgeable posts, industry insights, and submit guest posts to other industry-related blogs or websites.
This whole content practice is actually called content marketing and is one of the foremost important parts of your digital marketing strategy. If it suits your brand, attempt to provide your client with a lot of research analysis, case studies, images, and infographics.
6. Paid Ads
Another method to grow the impact of the online presence of your business is using paid online advertisements.
Utilizing a well-thought, paid advertising strategy can exponentially grow your business’s visibility. Online ads are less costly compared to traditional ads and they bring better and faster results that organic growth cannot match.
On Google, online advertising works on the pay-per-click (PPC) model. Using this model means that you place bids on specific keywords for an ad, and when a possible client clicks your ad, you only pay the amount set by your bid.
On different platforms like Facebook and Instagram, you can hyper target people by their interests, behaviors, demographics and etc.
If your business is strictly online with no physical location, you should strongly think about using paid ads to strengthen your brand’s online presence. With the Corona Virus pandemic affecting businesses with a physical location, paid ads can be a great way to drive new traffic to your digital properties.
7. Show That You’re An Expert In Your Field
Explore starting your very own podcast, where you’ll share helpful tips and conduct interviews with relevant individuals from the respective industry.
Produce a video show for YouTube or another video platform where you’ll engage together with your clients and address their needs and problems.
Think branching out to forums, like Quora and Reddit. Attempt to answer some questions on these online forums, which may result in more significant credibility and draw some attention to your business.
Blogs also improve search engine rankings via keyword-rich content, fresh content and extra indexed pages.
8. Ask Customers for Their Reviews
Customer reviews ALWAYS make the biggest impact on your brand. They are the biggest factor in helping potential clients make valuable decisions. The common consumer reads up to 10 online reviews before he/she decides to shop for a specific product or employ certain services that companies offer.
Use your social media accounts, pages in business directories and your website to display reviews from past satisfied customers.
Whenever customers have a pleasant experience together with your company, politely ask them to review your business on Google or Yelp.
Never plan to write false reviews. They’re detectable and real customers can lose faith in your business if you engage in this faulty practice.
9. Engage In Online Communities
Online communities (or groups) are individuals who share similar interests as your business. Community members have personal profiles, and they post, share and chat with other members.
The beauty of online communities is that they are greatly segmented—by niche, location, language and lots of other parameters.
These communities provide an excellent opportunity for you to interact with potential site visitors, to supply customer service, to teach your audience and to create your reputation. Your business’s engagement in communities features a direct effect on your online presence, which may be measured and evaluated in several aspects.
For a better online presence, you should be creating and sharing valuable content, establishing a robust social media presence and building meaningful relationships online. If you’re not able to take these steps on your own, consider hiring a knowledgeable digital marketing agency to help you start out and educate you along the way. This might be the simplest way to optimize your digital sales department.
Business Marketing Experts are here to guide and help you through the process of optimizing your online presence.