These days, a company can’t afford to not have an online presence since that is where most of the clients are. Indeed, even with this information, just about 50% of small businesses are on the web.
In case you’re attempting to grow your online presence, it’s tempting to try to handle it on your own. However, outsourcing to a digital marketing agency can get you more out of your marketing budget. Getting informed about what a digital marketing agency does, helps you decide whether there’s value in hiring one for your company.
What is Digital Marketing?
Digital marketing includes all marketing efforts that are done through an electronic device or the internet. It is a strategy that aims to target, reach out to, and build relationships with customers online, across different channels.
Digital marketing consists of the following tactics:
Let’s have a look at the different types of agencies and the services they can offer.
6 Types of Digital Marketing Agencies (and What They Do)
We can differentiate seven main types of digital marketing agencies out there. Some are specialized in just one area while others offer a broad range of services. The best one for your business depends on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing. Here are 6 types of digital marketing agencies:
1. Full-Service Digital Marketing
Including inbound marketing agencies, will in general be bigger than most firms and offer a wide range of digital marketing services. Full-service agencies are best for small businesses and start-ups that don’t have large (or at all) internal marketing and sales teams.
Larger organizations partner with full-service digital marketing agencies to free up time for business marketing and sales managers to focus on other areas of running their business.
2. The SEO Company
Agencies that specialize in SEO (search engine optimization) help their client’s websites to rank high on search results. Their specialists will perform the following:
Website and blog content
On-site SEO (URL, title tags, images alt, meta descriptions, etc.)
Optimize content, image / video descriptions
Conduct link building
An SEO company utilizes a variety of data analytics tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO agencies are always the first to adopt search engine optimization best practices, complying with Google’s ever-changing search algorithm.
3. Digital Ad (PPC) Agency
Paid advertising (Ads), is the other way to generate traffic to a business website. Paid traffic (as the name shows) involves spending money to bid on keywords and to place ads on search result pages. Digital ads can appear on websites, search result pages (SERPs), and social media channels.
Their job is to produce attention-getting, keyword-filled ads that conform to the best practices of the digital platforms on which ads appear. Some of most popular services include Facebook, Instagram, Twitter, and YouTube ad creation and publication, also Google Ads Manager account creation and maintenance.
4. Social Media Agency
Companies run to social media agencies when they need help managing, producing regular content and when they want to best optimize and grow their social media accounts.
5. Website Agency or Website Design Agency
Creative designers who build customized websites for businesses are part of a website or web design agency. Web designers and developers will handle the style (look and feel) and the functionality of websites. Some common services offered by such agencies include user experience design and research, image creation, web development, and web hosting. You will need to head to them if you’re building a new website, or going through a rebranding and need a different look at your website’s fonts, colours, images, and layout.
6. Digital Marketing Consultant
A digital marketing consultant is a professional that has a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy. They offer their advice and strategy, afterwards they will recommend digital marketing agencies or professionals to execute the necessary tactics that will make the digital strategy successful.
What Does a Digital Marketing Agency Do?
Companies and individuals work with digital marketing agencies because of their expertise in online marketing. Agencies are the ones that know the trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are listed specific things to expect when working with a digital marketing agency:
1. Digital Marketing Agencies Grow Organic Traffic to Your Website
2. Digital Marketing Agencies Generate Sales-Ready Leads
3. Digital Marketing Agencies Expand Your Brand Reach
4. Improves Your Marketing from Top to Bottom
A full-service digital marketing agency like Business Marketing Experts, on the other hand, offers all of the following services:
Search engine optimization (SEO) to grow your organic traffic and increase your ranking, conversions and more
Pay-per-click advertising (PPC) with keywords to guarantee the best ROI
Social media marketing, management and growth for all your socials
Content marketing with the best keywords for your goals included
Email marketing. We create strategies and campaigns that build a connection.
Image creation and video production
Conversion rate optimization
Website design and development, web hosting if you need.
What Does Business Marketing Experts Do Differently?
WE DESIGN DIGITAL EXPERIENCES THAT DELIVER RESULTS
Business Marketing Experts employs a variety of digital marketing tactics that are most effective for customers at each stage of the buying journey. When you work with us, you’ll have a whole team of marketers, specialists and developers on your side during the whole course of your campaign. Depending on your digital marketing needs and goals, you’ll have content creators, pay-per-click, SEO experts, project managers, and other digital marketing specialists constantly analyzing and tweaking things in your campaign to achieve success.
Our specialists have substantial experience in multiple inbound marketing tactics including Facebook advertising, content marketing, social media marketing, pay-per-click advertising, and SEO and keyword research.
Effective digital marketing makes sure your business attracts leads and generate customers. Well-done digital marketing is a tedious, time-consuming, and possibly expensive endeavour. Many businesses hand over their digital marketing endeavours to an outside digital marketing agency because they don’t have the time to devote to it, they don’t have the expertise in digital marketing or have a small internal marketing team that can’t carry out a successful digital marketing strategy. A digital marketing agency helps you to improve your business online presence and generate sales.
At Business Marketing Experts we generate data-driven results that you can track and measure every marketing dollar spent.
Our clients trust us because the results don’t lie. They hire us to move forward. They hire us to transcend their current marketing initiatives.
Each company (big or small) starting a new blog or attempting to scale and improve a current one faces these questions: “How many people do we need in the content team to keep the blog up and going? Who should these people be and what they will be doing?”
Do you need only a writer — or a few writers — to create content? Or on the other hand, do you likewise need a supervisor to polish style and syntax? Also, what might be said about a content administrator to design and maintain the process?
It seems tricky, so we should figure a few things out first.
The first thing to think about is how many articles do you need on a regular basis?
On the off chance that you need just one article each week, one good in-house writer might be sufficient. This person may likewise build other content for your business, like emails, site content, and so on. You’ll have to show them the company’s products and perhaps do the last check of articles before publishing them, and there’s nothing more to it.
Till now all good. The problem starts when you want to scale the blog and beat the SEO competition.
Regarding content creation just (without touching such subjects as content strategy and publication, the two of which are essential for an effective business blog), this will imply that “simply writing an article” won’t be sufficient any longer.
You’ll have to follow the competition and explore the topics in deep. The creation of each article will take significantly more time and effort than simply writing down the first thoughts that float to the surface.
The competition for top-ten search result positions is substantial for most business niches and topics. Along with the most recent latest Google updates, this implies a very high demand for quality content. Creating quality content requires extensive research, practical structure, and a serious understanding of SEO and the competitive scope.
This is the second you have to decide if you outsource the process or start building an internal team.
Your decision doesn’t actually rely upon the number of articles you need to create, but on the amount of time, you are prepared (or not prepared) to spend dealing with the cycle. You may end up over-burden with only a few articles each month, since certain points expect you to dive truly deep.
It’s very simple to encourage one author to do precisely what you need, yet when you have more individuals, you need to divide the process into well defined steps. This will guarantee your group comprehends your expectations, and as a result, your blog will be strong, both in quality and in outcomes.
This is what the process commonly incorporates:
Creating a brief. Filling out all the information that you got from a marketer or/and an SEO specialist. Asking questions if something is missing.
Research. Gathering info, data from relevant studies, conducting competitive research etc.
Drafting. Creating a very detailed draft of an article and making sure everything is aligned with the company’s style and vision.
Writing. The content writer prepares an article based on a ready-made structure and proven information sources.
Checking and fixing. Every article should be checked by another person because a writer might become blurred after working on the text. An editor might checks facts, style, and other aspects of a piece afterwards.
Proof-reading. All the style and syntax errors are polished and the text is prepared for publication.
It’s a matter of quality and value. On the off chance that these steps aren’t led by experts who have the skills for this specific type of work, your blog will ultimately reflect poorly on your business.
A content marketer is a strategist. They plan the activities for your blog every month, align them with your goals and plans, and control the process.
A researcher is a digger. They dive into a topic, discover data that doesn’t lie on a superficial level, and structure a special form.
A writer is a creator. They have to build interesting stories, convince, and hook a reader.
An editor is a perfectionist. They sniff out the logical and stylistic mistakes and see what writers often don’t see.
Set this all up, and you’re likely to end up with a solid, high-quality, great blog. Remove one link from the chain (eliminate one step from the process), and you’ll weaken the whole process. The information may be too superficial, or maybe the logic breaks, losing readers’ attention. You will lose readers, and in turn, you will lose clients.
There are three main alternatives for smooth content creation and SEO process setup.
Build a content department in-house
Build an online content team
Hire an agency.
Let’s analyze these options.
In-house Content Team
Online Content Team
All team members are in the office.
You communicate with a manager. This way you don’t know the process behind the scenes.
The team is created by you to fit your requirements.
High flexibility. You may solve any questions and any issue live, right away.
All changes will need to be delivered to the manager. After being discussed and approved within the agency’s team, you can see the result.
Hire a good content manager and they will build a very flexible process, plus will solve all the issues ASAP.
You will have to pay each team member full-time, plus include benefits according to law.
Agencies are usually more expensive than freelancers, but that depends on the contract that you make. However, the cost is less than hiring in-house employees.
A team of a manager and freelancers will cost you less than an agency’s fee or an in-house team.
Hiring each team member is an impegnative job. Firing more people is even harder.
All you need to do if you want to change the number of articles is to approve a new plan for the next month.
It is easy to hire people online, as well as to decrease the workload.
The number of people you need is not proportional to the number of articles you need. The more content and articles you need to add to the blog/website, the more complicated the process will become. You will need more writers and marketing/ SEO specialists to support the process: to plan, research, check, and refine the pieces.
If your business is straightforwardly associated with content creation, you may want to have an in-house group consisting of a manager, editor, writers, and possible researchers. If not, addressing an agency or hiring a consultant may help you save time and money. At the same time, you will reach and maintain your required quality and standards to grow your business.
Paid advertising gives you results immediately but requires steady effort and continuous investment. SEO, then again, is a bit of work upfront, but it’s an investment that continues to pay off in the years to come.
The two decisions have pros and cons, yet it’s difficult to contend with the numbers. Organic search results get 80-90% more clicks than paid ads. With regards to search results, organic search results rankings can’t be beaten, not even by the most perfect promotion.
For eCommerce businesses, SEO is an MVP that’s neglected by many.
If you’re actually wondering: no, SEO isn’t dead. A long way from it!
Here’s the reason why SEO for eCommerce sites truly matters. If you’re not optimizing your site to generate search traffic by getting to the principal page of Google search results, you’re leaving cash on the table.
Why? Because individuals use search engines to discover items. In any event, for leading retailers, 37.5% of their online store traffic comes from search engines. Search engines are the extension that associates clients and eCommerce stores. So you better ensure that search engines comprehend what items you sell and what search terms you should rank for.
Picture this. You’ve put resources into SEO and your eCommerce store or site ranks well. Now, without spending a dime, guests run to your site and you make deals easily! Like the well-known child in secondary school, you’ve set up your power and individuals need to spend time with you. This is, obviously, somewhat rearranged, yet demonstrates the force of SEO.
SEO helps your business build validity. To clients, if you appear on page 1 of Google, you should have something to bring to the table. That is the reason the 1st page of Google search results is a particularly valued bit of SEO land, as most people never go past the first page. Truth be told, the main page of search results gets 95% of client traffic and the top outcome gets an incredible 33%.
Now, you’re ideally persuaded about the estimation of SEO for eCommerce sites and are prepared to get moving. Prepared for some insider eCommerce SEO tips? Amazing! To start with, how about we see how to set up a successful eCommerce SEO strategy.
CREATING AN E-COMMERCE SEO STRATEGY
The initial phase in eCommerce search engine optimization is to design your strategy. If you wade into SEO without a viable procedure, you may see a few outcomes, however setting aside the effort to make a plan first will be unquestionably more successful.
There are a few stages associated with making a plan:
1. Make top-notch of the relative multitude of pages and items on your online store.
2. Go through the list and rank their significance so you can focus on the most noteworthy value pages first.
3. Do some serious research on the entirety of your significant rivals to discover their qualities and any shortcomings you can misuse.
Assembling this data in advance will make it simpler to choose where to center your SEO endeavors in the short, medium, and long haul.
KEYWORD RESEARCH FOR E-COMMERCE SITES
Whenever you have your “inventory” of pages to upgrade, it’s an ideal opportunity to do some keyword research, so you understand what terms to focus on with your eCommerce search engine optimization efforts.
Try not to avoid this step! In case you’re considering how to improve your Google SEO positioning, the following inquiry ought to be for what queries?
Keywords are the establishment of search engine optimization. They are the words and expressions that individuals search for in Google. When somebody searches for a word or expression that is identified with an item you sell, you want your site to be at or close to the highest point of the results.
Your objective list of keywords manages the rest of your SEO work. Without target keywords, you can’t (successfully) apply eCommerce SEO. You’ll have to carefully pick your keyword focuses to get your SEO technique looking great so far and set you up for search result positioning success down the line.
There are a few things to see while picking the keywords you need to target:
Search volume or the number of searches accomplished for that catchphrase.
Cost-per-click (CPC) on Google Advertisements. You won’t pay for clicks with SEO however a higher CPC typically implies the keyword is more significant.
WHAT IS USER INTENT?
User intent is significant and overlooking it is a typical promoting mistake. Individuals search for various things when they’re searching for data as opposed to hoping to purchase.
For instance, if somebody searches for the keyword “iPhone” they could be keen on getting one however they could likewise be searching for data about the telephone, help with utilizing their iPhone, or quite a few different things.
Then again, if a client searches for “iPhone 11 arrangements” there’s a superior possibility they’re anticipating getting one. You’ll get more qualified organic traffic from genuine possible clients if you upgrade your item pages for keywords with high purchasing expectations.
Each page on your site ought to target one essential keyword, yet you can work other related words into the content to catch more search rankings. Google utilizes an innovation called latent semantic indexing or LSI to recognize the subject of some random site page. Working these related keywords into your content assists Google with understanding what your page is about.
HOW TO FIND KEYWORDS
If you’re familiar with your market, you can likely think of a sensible number of keywords identified with the items you sell. The issue is, your clients may not be as familiar with the market and could be searching for phrases you could never consider.
As indicated by Google, 15 percent of searches have never been searched. That implies 85 percent of searches get repeated. In your keyword research, you should attempt to distinguish these long-tail keywords. While the general search volume for these terms may be lower, they usually have a high user purchase intent.
You can utilize tools like Ubersuggest and Google Keyword Planner to uncover keywords that individuals are searching for in your market. Finally, if you sell items that are found on Amazon, you can likewise utilize Amazon Recommend and Amazon’s category names to get a lot of keywords to target.
If you own a business, it is likely that you have base information on SEO. SEO is constantly changing and without a doubt can be hard to keep up with. With innumerable elements at play, it may be hard to tell what changes to make to create the best impact for your business. While on-page optimizations such as growing content or adding new topic-focused pages offer the best outcomes, there are a couple of backend changes you can make that will assist Google with understanding your site – and rank it appropriately. One of those changes is the addition of schema markup.
What is Schema Markup?
So what precisely is schema, and for what reason would it be a good idea? Schema markup is micro data that a site owner can add to the code to help Google better comprehend your site. No matter what kind of service you offer, there is a schema markup out there that can assist Google in understanding your site. From a fashion blog to a global E-Commerce store, you can improve visibility with schema.
For what reason would it be a good idea for you to add schema to your site?
Google crawls your site by reading the code. This implies that it can’t really comprehend the context behind the content and pictures. So it isn’t able to create a full or profound comprehension of what you’re offering. For instance, it would be hard for Google to know if numbers, for example, 613 are essential for a telephone number, address, the cost of a thing, and so on. By giving Google the context it needs to comprehend your site, the search engine will have the option to give more exact search results. While there is no decisive evidence that schema can boost rankings, it permits you to do your absolute best and provide Google with helpful data it needs to comprehend your site.
Instructions to Implement Schema on Your Site:
When it comes to implementing schema markup, there are a couple of tips that can make things more simple. There are numerous online tools that will create the schema code for you. We’ve added a few that will assist you to generate your own schema! This tool permits you to create the code for some kinds of schema, for example, breadcrumb, occasion, FAQ, and how-to schema. The most widely recognized sort of schema would be Local Business/Organization schema. This tool permits you to create the code needed for this schema.
We suggest adding the ideal schema to the footer of the site. Always check the Structured Information Testing Tool whenever you’ve added your schema to guarantee there are no errors.
Best Kinds of Schema Markups to Consider:
Sounds easy right? Indeed, there a few distinct kinds of markups you can add, each with its own advantages. We’ll address some that we use often:
Organization and LocalBusiness Schema:
Local Business schema is a sort of organization schema. This is the most well-known schema implemented on sites by our SEO professionals. You’ll need to begin by choosing what classification your business falls under. Local business and organization are the most well-known types. You can find a full list of potential outcomes here. The main reason behind local business (or organization ) schema is to help clients (and Google) find helpful data. For example, area, opening times, menus, contact data, and so on. This gives Google the context it needs to populate results when necessary to improve a user’s inquiry.
Whenever you’ve added schema to your site, it’s suggested that you review it in Google’s Structured Data Testing Tool. This permits you to check whether the schema is detectable, or if there are any issues.
You can likewise utilize this tool to look at what sort of markup competitors are utilizing to generate a few ideas for your own site.
Review Star Schema:
Google enforced some very strict rules when it comes to adding review schema to your site. A year ago you’d see review stars all through the SERPs. For instance, review stars were normal for local business and organization markups. These have since been considered “self-serving” and are not permitted. The best way to get this markup to show in the SERPs is to have an item schema.
We have been seeing organizations attempt to keep up their star rating by changing their schema to the product. The problem with this is that these companies don’t have SKUs or proper pricing which this markup needs, leading to flagged warnings.
Review schema is attractive and creates trust for the brand directly in the SERPs, which is the reason many are attempting to maintain it. We have faith in keeping things normal and attempting to align with Google’s values. Thus, we don’t recommend changing your schema over to keep the stars. If you recall at the start of this article, we expressed that schema should assist Google with understanding your site. Tricking it nullifies the purpose and could lead to your site being punished. We accept that keeping your reviews up under your suitable organization schema markup actually gives helpful data to Google, regardless of whether they don’t appear in the SERPs.
To add FAQ schema to your site page, you first need to add the most often asked questions to the page for the schema to pull. There are many advantages to FAQ schema. First off, it takes up a lot of real estate in Google which helps you to stand out from your rivals. With voice search increasing, FAQ schema additionally gets you to optimize your site for question-based searches.
This is an incredible method to get quality and it is simple to read content that will benefit your user’s experience on your site. When searching for FAQs, look at the “people also ask” section in Google for your ideal keywords. In many cases, you’ll have the option to find other important questions being asked that you can work into your FAQs. You ought to consider your users and what they usually ask. This will permit you to guarantee your site is offering value to users and keeps them engaged.
Recent Changes to Testing Schema
Google lately announced that it will not be supporting the Structured Data Testing Tool anymore. They will replace this with their Rich Snippets tool. It is not known whether this will completely replace the Structured Data Testing Tool however, as of right now, the two tools are live and working so you should definitely check them out!
Overall, schema is a useful technical SEO tool that will assist Google with understanding what your business does and what your services/products are. Today we reviewed the details of what schema is, what different types of schema there are, and how to implement it the right way to give you helpful resources. Google’s understanding of your site through schema is important for the search engine to recommend your pages to users in the search results. Invest more time into your code and website – the results will make it all worth it, despite any trouble!
These days, in case you’re missing an inbound marketing procedure from your general marketing strategies, you’re missing an incredible opportunity. Inbound marketing utilizes things like online media marketing, content marketing, search engine optimization (SEO), Google Promotions, and more to funnel more users into your sales funnel. It tends to be overwhelming to appreciate the entirety of the things that should be executed inside an inbound marketing system particularly when you aren’t familiar with how to execute them. So they perform well and get the volume of leads you’d need. This is while employing an inbound marketing firm can prove to be useful. Particularly in case, you’re struggling with managing your social media. In this blog, we cover 4 different ways you can profit by employing a firm.
Consistent Social Media Marketing Activities
With regards to marketing and promotion, consistency is important, much more so concerning your social media. We’ve gone over a few organizations that have social media accounts. They can’t keep a consistent message/posting schedule for more than two or three months. Few organizations have a devoted social media staff member. They guarantee the social accounts are maintained consistently. Often important business concerns emerge and social media posts get set aside for later to focus on core business activities instead. This hinders the development of your social followers. It can influence your pertinence if you leave social lying stale for a long time. If you recruit an inbound marketing firm for your social media, you can expect more attention will be attracted to guaranteeing these accounts stay up with the latest and a reliable posting schedule is kept up.
Clear Marketing Reason
Marketing requires a clear objective definition. Employing an inbound marketing firm can help build up a clear marketing purpose for your social media. Every strategy will be woven together well to do both your long haul and momentary objectives.
Effective Promotions for your Business
When working with a digital marketing organization that spends significant time in inbound marketing, they can help recognize strategies that will help do your objectives. Inside social media, there is a wide range of approaches to promote your business whether you are an e-commerce company. Every industry has its own group of marketing strategies that can do results. These strategies are deployed based on the proximity to revenue each tactic is. Some may set aside more effort to see results than others. Utilizing an inbound marketing firm additionally benefits you as the firm will know about digital trends that are new and upcoming. Some may even be new to the industry and might make a decent occasion to strike while no other organizations are in the space.
The Use of Innovative Technology
Technology is quickly developing. Technology can change the game as long as the business landscape and the digital market is concerned. The same is valid for social media channels. There will consistently be new features for organizations to utilize. The algorithms associated with these platforms will be consistently changed and updated once in a while. If you’re not on top of these trends, your business will be left behind by the competition. Employing an inbound marketing firm staffed by industry specialists can have a major effect on your marketing blueprint. Since you’ll have the option to exploit innovation you probably won’t have known about or how to utilize it.
How Much Does It cost to recruit a Social Media Agency?
Indeed, the expenses of employing a social media agency will vary depending upon which office and services you pick. Administrations frequently incorporate strategy development, content creation, follower growth, and social publicizing. The power of social media to develop your business keeps on rising. This significant venture can be the difference between stagnancy and healthy benefits. An ineffective social media presence wastes your cash and your time. Employing a social media office is a smart solution for your digital marketing needs. From conveying cohesive branding techniques to elevating your reputation and finding your clients where they live on the web. Capable experts in the field of social media management give a priceless resource to organizations around the world.
Here at Business Marketing Experts, we have a group of committed experts. They work hard with energy to achieve all your social media objectives. Driven by energy and eagerness, we’re resolved to grow your points of view and take your business to the next level. Specializing not just in the field of social media marketing. Our skill is unrivaled. Go along with us and vanquish the universe of social media in a matter of moments. In case you’re thinking of recruiting an office to deal with your social media marketing, contact the group at Business Marketing Experts. We’d be glad to develop something that will help accomplish your objectives.
The processes for digital PR and link building are often long and tiresome. Between finding and evaluating possible opportunities and tracking down contact info, it’s apparent that digital PR isn’t a job for the impatient, unmotivated, or faint of heart. Fortunately, there are some Chrome Extensions for Digital PR to make the searching and analysis — and the job as a whole — much easier. Here are the top five most important Chrome Extensions for Digital PR Specialist. These are necessary for every digital PR pro’s link building toolkit.
When it comes to digital PR for link-building, one of the primary things you need to do when you are looking for opportunities is to evaluate the standard of the publication/website. There are some components to think about in this step, but for link-building purposes, we primarily use Majestic.
The matter is that the more high-quality backlinks pointing to a website, the higher Google will rank that website on its SERP. Majestic informs you about how reliable a website is based on the backlinks that it has pointing to it. The gratis version of the extension shares some key information including:
• how many links point to the page (URL), domain, and subdomain
• how many referring domains link to the page, domain, and subdomain
• “citation flow” score for page, domain, and subdomain (how powerful these links are)
• “trust flow” score for page, domain, and subdomain (how reliable these links are)
A website you would want a link from has a high number of backlinks and a good score on “citation flow” and “trust flow”, not just from a standard standpoint but an SEO-standpoint as well. As our rule of thumb, we typically approve of websites with a root domain trust flow of a minimum of 10.
The paid version of this extension is $49.99 per month. It offers even more useful information that can be used for your link building efforts.
Nofollow links are links that Google ignores, therefore they don’t have a big SEO value. These links also look regular to the naked eye, and can traditionally only be known by analyzing the code for the no-follow tag (rel=”nofollow”). The Strike Out Nofollow extension is a simple and gratis fix to visibly see nofollow links on the page. It will help you notice when your website has been given a no-follow link on a high-quality website. Then it’s up to you to always make it part of your strategy to reach out and request the webmaster to change it to a do-follow link by removing the tag. But don’t worry, even though a nofollow link isn’t ideal for SEO, it can still drive referral traffic and increase awareness for your brand!
Broken link building is when you find and replace broken links on existing sites with other appropriate working links. This is an excellent strategy for putting existing content like blogs to use or even getting links to e-commerce products. The challenge with broken link building comes in discovering the broken links. After all, they aren’t viewable at first look; you’d have to individually click each link to check where it leads you. Thankfully, Broken Link Checker makes the job easier for you. With only a click, this extension scans the full page – or even the whole website if you wish – for any 404 errors. It then shares the broken URLs right in the extension, and you can see them highlighted in pink where they’re on the page.
Let’s take for example you have two broken links on the page. Say you had a fashion e-commerce website that sold an identical product to the one that no longer exists in this article. You could offer it as a replacement link. This will perfectly result in a new brand mention online and more traffic to your store. This extension is available for free, which is the cherry on top of the cake. If you desire to do more SEO-related work, this company also offers a paid variant with even more characteristics. It includes duplicate content detection and scheduled checking capabilities.
Now that you have defined your link building strategy and have found a quality website to get your link placed, you need to find the contact information of the person who is going to make this happen. Hunter is one of our preferred extensions for link building and digital PR. It quickly locates all emails for the particular website you’re concerned with, whether that’s a journalist, an editor, a webmaster, or a support email. It even tells you the contact’s titles (if available) and you’re able to click and see the sources of where they got the emails to verify their validity. The free version of this extension lets you up to 50 searches per month, and the paid versions start at 500.
Once you have found where you’re trying to get your link placed and have obtained the contact information, the last step is to finish outreach. These two Chrome extensions have similar features that assist you to write, schedule, and send your emails with ease, and also inform you on your next move. A functionality that both have is read receipts. You can check when and how many times your contact opened your email, or even clicked any embedded links. or even clicked any embedded links.
This can give you a really good idea of their interest in your pitch, and also whether or not you need to follow up – which brings me to my next point. Both extensions offer you the ability to schedule follow up emails to send later, which is a helpful addition for when you need to be strategic or resourceful with timing.
Although there are tons of similarities between the two, Boomerang is certainly more limited in its functionalities compared to Cirrus Insight. Boomerang is the gratis option of the two, while Cirrus Insight requires a subscription starting at $27 per month.
Yes, digital PR and link building can often be a headache, but it doesn’t have to be! With these Chrome extensions in your tool belt and a bit of creativity and persuasion skills, you’ll be on your way to getting placements on high-quality websites in no time. Are you searching for ways to increase your brand’s reputation online while also earning some backlinks and boosting your SEO? We are here to help you.