“Before partnering with a digital marketing agency, make sure you know who you’ll be working with.”
These days, a company can’t afford to not have an online presence since that is where most of the clients are. Indeed, even with this information, just about 50% of small businesses are on the web.
In case you’re attempting to grow your online presence, it’s tempting to try to handle it on your own. However, outsourcing to a digital marketing agency can get you more out of your marketing budget. Getting informed about what a digital marketing agency does, helps you decide whether there’s value in hiring one for your company.
What is Digital Marketing?
Digital marketing includes all marketing efforts that are done through an electronic device or the internet. It is a strategy that aims to target, reach out to, and build relationships with customers online, across different channels.
Digital marketing consists of the following tactics:
- Content Marketing
- Search Engine Optimization (SEO)
- Video Marketing
- Mobile Marketing
- Online Advertising (PPC)
- Email Marketing
- Social Media Marketing.
Let’s have a look at the different types of agencies and the services they can offer.
6 Types of Digital Marketing Agencies (and What They Do)
We can differentiate seven main types of digital marketing agencies out there. Some are specialized in just one area while others offer a broad range of services. The best one for your business depends on your budget, your digital marketing goals and objectives, and how hands-on you want to be in your digital marketing. Here are 6 types of digital marketing agencies:
1. Full-Service Digital Marketing
Including inbound marketing agencies, will in general be bigger than most firms and offer a wide range of digital marketing services. Full-service agencies are best for small businesses and start-ups that don’t have large (or at all) internal marketing and sales teams.
Larger organizations partner with full-service digital marketing agencies to free up time for business marketing and sales managers to focus on other areas of running their business.
2. The SEO Company
Agencies that specialize in SEO (search engine optimization) help their client’s websites to rank high on search results. Their specialists will perform the following:
Website and blog content
On-site SEO (URL, title tags, images alt, meta descriptions, etc.)
Optimize content, image / video descriptions
Conduct link building
An SEO company utilizes a variety of data analytics tools like Google Analytics, Google Search Console, SEM Rush, and SEO Moz. SEO agencies are always the first to adopt search engine optimization best practices, complying with Google’s ever-changing search algorithm.
3. Digital Ad (PPC) Agency
Paid advertising (Ads), is the other way to generate traffic to a business website. Paid traffic (as the name shows) involves spending money to bid on keywords and to place ads on search result pages. Digital ads can appear on websites, search result pages (SERPs), and social media channels.
Their job is to produce attention-getting, keyword-filled ads that conform to the best practices of the digital platforms on which ads appear. Some of most popular services include Facebook, Instagram, Twitter, and YouTube ad creation and publication, also Google Ads Manager account creation and maintenance.
4. Social Media Agency
Companies run to social media agencies when they need help managing, producing regular content and when they want to best optimize and grow their social media accounts.
5. Website Agency or Website Design Agency
Creative designers who build customized websites for businesses are part of a website or web design agency. Web designers and developers will handle the style (look and feel) and the functionality of websites. Some common services offered by such agencies include user experience design and research, image creation, web development, and web hosting. You will need to head to them if you’re building a new website, or going through a rebranding and need a different look at your website’s fonts, colours, images, and layout.
6. Digital Marketing Consultant
A digital marketing consultant is a professional that has a broad knowledge of digital marketing and can help businesses come up with a digital marketing strategy. They offer their advice and strategy, afterwards they will recommend digital marketing agencies or professionals to execute the necessary tactics that will make the digital strategy successful.
What Does a Digital Marketing Agency Do?
Companies and individuals work with digital marketing agencies because of their expertise in online marketing. Agencies are the ones that know the trends, best practices, and best tools and strategies that are needed for digital marketing success. Below are listed specific things to expect when working with a digital marketing agency:
1. Digital Marketing Agencies Grow Organic Traffic to Your Website
2. Digital Marketing Agencies Generate Sales-Ready Leads
3. Digital Marketing Agencies Expand Your Brand Reach
4. Improves Your Marketing from Top to Bottom
A full-service digital marketing agency like Business Marketing Experts, on the other hand, offers all of the following services:
- Search engine optimization (SEO) to grow your organic traffic and increase your ranking, conversions and more
- Pay-per-click advertising (PPC) with keywords to guarantee the best ROI
- Facebook advertising
- Social media marketing, management and growth for all your socials
- Content marketing with the best keywords for your goals included
- PR services
- Email marketing. We create strategies and campaigns that build a connection.
- Image creation and video production
- Conversion rate optimization
- Website design and development, web hosting if you need.
What Does Business Marketing Experts Do Differently?
WE DESIGN DIGITAL EXPERIENCES THAT DELIVER RESULTS
Business Marketing Experts employs a variety of digital marketing tactics that are most effective for customers at each stage of the buying journey. When you work with us, you’ll have a whole team of marketers, specialists and developers on your side during the whole course of your campaign. Depending on your digital marketing needs and goals, you’ll have content creators, pay-per-click, SEO experts, project managers, and other digital marketing specialists constantly analyzing and tweaking things in your campaign to achieve success.
Our specialists have substantial experience in multiple inbound marketing tactics including Facebook advertising, content marketing, social media marketing, pay-per-click advertising, and SEO and keyword research.
Effective digital marketing makes sure your business attracts leads and generate customers. Well-done digital marketing is a tedious, time-consuming, and possibly expensive endeavour. Many businesses hand over their digital marketing endeavours to an outside digital marketing agency because they don’t have the time to devote to it, they don’t have the expertise in digital marketing or have a small internal marketing team that can’t carry out a successful digital marketing strategy. A digital marketing agency helps you to improve your business online presence and generate sales.
At Business Marketing Experts we generate data-driven results that you can track and measure every marketing dollar spent.
Our clients trust us because the results don’t lie. They hire us to move forward. They hire us to transcend their current marketing initiatives.
Stop loosing time and contact us today!