Shopify Inc. is a Canadian global e-commerce organization headquartered in Ottawa, Ontario. It is likewise the name of its proprietary e-commerce platform for online stores and retail location systems. Shopify offers a wide range of services. It includes payments, marketing, transportation, and customer engagement tools.
The organization reported that it had more than 1,000,000 businesses in around 175 countries utilizing its platform as of January 2021. As to Builtwith, more than 3.6 million online stores run on Shopify. The full gross merchandise volume surpasses US$61 billion for calendar year 2019.
Over a decade prior, Shopify started a store to sell snowboards online. None of the e-commerce solutions at the time gave them the control they needed to be successful. That’s the reason why Shopify constructed its own. Today, businesses of all sizes use Shopify. Even if they’re selling online or in retail stores.
Mission: Improving commerce for everyone
Shopify helps individuals achieve independence by making it easier to begin, run, and grow a business. They think the future of commerce has more voices, not fewer. For that reason, they’re reducing the barriers to business owners to make commerce better for everyone.
How does Shopify work?
Shopify is a web application that assists you to create your own online store. It includes various templates that can be customized to fit the needs of your business.
Like with other eCommerce software or installing software, you can customize your experience. There are a variety of applications to run a successful business all with a click of your finger.
Shopify offers 5 pricing plans:
- Lite: $9 per month
- Basic: $29 per month
- Shopify: $79 per month
- Advanced: $299 per month
- Shopify Plus: pricing varies depending on the requirements
The Lite alternative may seem appealing, yet it doesn’t provide you with a completely working store. The basic alternative will get you started with all the rudiments of beginning a new business.
The more expensive alternatives include some features that you might not have any desire to miss.
With the $79 plan or more, for example, you can have professional reporting and gift vouchers. Some features, for example, the advanced report builder and outsider calculated transportation rates are only available in the advanced or plus plan.
There are plenty of applications available for marketing features, SEO, content, sales channels, customer service, items, and payment processors. Below are some of our favorites:
Item Reviews lets you add customer reviews to your items. Your customers can give feedback and your potential buyers can get honest reviews of your items.
Shopify Payments is its own payment gateway so you can manage all your payment alternatives on one dashboard. By picking this choice you additionally waive all exchange fees.
Kit is your advanced marketing go-to master when you need Facebook advertisements, email marketing, efforts, and get performance updates. Kit can help you reach people at the ideal time on Facebook or Instagram with targeted messages.
You can reach its support by taking all things together. Their knowledge base is spread out across their web journals and gatherings.
You can likewise get in touch through online media, which isn’t available with all e-commerce platforms.
However, when we dive deeper into the reviews of Shopify, customer support is one area that numerous users feel could be improved.
Reviews show that the item is great for building an online shop yet if there is a problem, dealing with help can be problematic and time-burning-through.
Shopify Item reviews permits you to add a client review feature to your items. This gives a way to your clients to engage in with you, just as one another to encourage deals.
Theme friendly plan Surveys naturally coordinate your store’s look and feel
Simple customization – Alter format alternatives, text and shadings without expecting to code
Mass activities – Distribute, stow away, channel, and oversee surveys rapidly and without any problem
CSV import and Export – Import and fare your surveys as an accounting page
SEO friendly review scores – Add survey scores to your Google query items.
Shopify for dropshipping
Spocket application is a dropshipping marketplace that is easy-to-use and offers quick delivery for hundreds of thousands of items from more than 20,000 reliable suppliers.
You can get started with 25 items for FREE, up to 250 items for just $29/month, or $69/month for unlimited items.
Pros and Cons
To summarize it, these are the fundamental advantages and disadvantages that we figure you can expect to encounter on the off chance that you choose Shopify:
- Impressive sales features
- Supports multi-channel selling
- Vast application marketplace
- Transaction Fees
- Switching templates = reformatting site
- Doesn’t uphold international currency without outsider applications
Shopify is one of the most famous eCommerce software currently on the market. However, it is not by any means the only one. We’ll broadly expound with other alternatives you can use to strengthen your eCommerce store.