Facebook Ads are underutilized by Amazon sellers, to a great extent because a lot of these sellers don’t know how to run effective promotion campaigns. Hence, they decide Facebook Ads don’t work.
There are a couple of basic mistakes that come up when Amazon business owners run ads on Facebook, which are all effectively fixable.
Mistake One: Bad listings
When somebody clicks on your promotion, that is not the end of the story. That person actually needs to choose to purchase your item and experience the checkout process on Amazon.
That implies your posting should be set up to persuade individuals to purchase your item. You ought to have convincing clear and appealing pictures, and a unique value prop.
Indeed, even on your posting, clients actually see sponsored products ads for comparative items. If you don’t give customers a valid reason to pick YOUR item, there’s nothing preventing them from making an additional click and purchasing somebody else’s.
Also, numerous sellers don’t have their postings upgraded for keywords. This has a major effect on how your item performs after your Facebook campaign closes. Ideally you’ll take the momentum of your Facebook campaign and convert it to organic deals for high-volume keywords.
Ensure you have a top to bottom keywords procedure, and applicable pieces of your posting (title, list items, backend keywords) are set up to target significant search terms.
Without this, your deals will stop when your ads do.
Mistake Two: Driving traffic directly to Amazon
You probably won’t understand it, yet sending traffic directly from Facebook Ads to your Amazon item posting is a serious mistake.
For what reason is it a mistake? Isn’t it better to reduce the steps somebody needs to go to purchase your item?
The issue is, regardless of whether you get a few deals, this will accomplish more damage than anything else to your rankings.
Conversion rates on Amazon average around 13% (a lot higher for Amazon Prime clients). While general e-commerce is a lot lower, for the most part, 3% or less.
This is on the grounds that individuals looking on Amazon are in purchasing mode as of now. They’re on Amazon since they’re searching for something to purchase.
The final result is, individuals you send to Amazon from your Facebook Ads are probably going to change over at a lower percent than organic Amazon clients. This implies your change rates will drop. Furthermore, since change rate is a major factor in Amazon’s inquiry calculation, so do your rankings.
The other explanation this is a mistake is that you’ve botched your opportunity to fabricate a rundown.
The way to building a client list for Amazon sellers is catching their details before they arrive at Amazon.
So while it might appear to be illogical to add an additional step to the business interaction, this will really profit you over the long run.
The most ideal approach to do it is making a business pipe for your Facebook to Amazon promoting system.
Normally this will be finished by sending your clients to a presentation page for your item, before they go on to your Amazon posting.
Landing Page Benefits
- The landing page filters out individuals not prepared to purchase. They ricochet from the greeting page, and thus, don’t hurt your Amazon conversion rate.
- You get the opportunity to gather contact information and construct your list.
- You gather Facebook Pixel information, which you can use for retargeting and adjusting your promotion crusades.
A landing page is likewise an incredible method to convey rebate coupon codes. These are a motivator for individuals to surrender their contact data, just as an approach to drive more deals and conversions on Amazon.
You can utilize a software tool like LandingCube to make a coupon-circulation landing page for your Amazon items in only a couple of minutes.
An elective deals pipe you could utilize is a Facebook JSON promotion. This is a promotion that opens a Messenger discussion when a client taps the call-to-action.
You’ll at that point utilize a Facebook Messenger chatbot to buy them to your Messenger list, send a discount promotion code, and give them a link to your Amazon item.
JSON ads can be an approach to decrease conversion costs, by setting up a low-rubbing deals channel.
Mistake Three: Terrible split testing (or none at all)
The third serious mistake is sellers utilizing poor or non-existent split testing on their missions.
Perhaps the main thing when running ads is trying and enhancing. Rarely you’ll get everything 100% right on the primary go. It steps through some split examinations (otherwise called A-B tests) to discover what formula works best.
Presently, in case you’re not trying by any means, that is a certain something.
In any case, numerous individuals are doing part tests, however, they’re treating them terribly.
A split test or A-B test needs to test ONE variable. That implies all the other things must be the equivalent, aside from the one thing you’re trying for.
Many individuals attempt to test various factors in a similar test. Along these lines, you’re not ready to determine what brought on any change in execution.
For instance you run a promotion to an alternate crowd, with an alternate picture, and diverse advertisement duplicate.
Let’s assume one performed far superior to the next. How would you know why it performed better?
You can test every one of these things, even simultaneously. But ensure you can segregate the variable you’re trying. Keep everything the same, aside from changing the picture. At that point keep everything the same, however change the audience you’re demonstrating it to.
That allows you to set the outcomes against one another, and what changes made a positive (or negative) distinction.
There are a couple of high-value tests you ought to consistently be running within your advertisement crusades.
1. Audiences – test who sees your ads. You should test a copy crowd-based on your past Amazon clients, a clone crowd limited by a few interests, and a cold crowd-based simply on socioeconomics and interests.
2. Images – test a few distinct sorts of pictures. Models can incorporate standard item photographs, way of life photographs, and changing the content/realistic overlays on your picture.
3. Copy – generally you need to test short-shape versus long term duplicate. You may likewise need to test things like utilizing emoticons or not.