So, the time has finally come for you to start marketing your business on Facebook!
Between me and you? That’s awesome! There are over 2.2 Billion monthly users on Facebook and 60 million of those are business pages!
This proves that the Facebook network has a HUGE number of potential clients you can showcase your business to and that Facebook marketing works because if it didn’t, there would be no businesses on there.
You are only able to create and manage a Facebook business page if you have a Facebook profile. Make sure you’ve got one!
Creating a Facebook Business Page
Before you’re able to create a Business Manager account to get the most from Facebook as a marketing channel, you’ll need to create a Facebook page for your business.
You need to sign in to your Facebook profile and click on the ‘Pages’ tab in the menu (or main menu on mobile):
And then click on the ‘Create Page’ option (at the top of the screen on both desktop and mobile):
After this, Facebook will launch a very easy guide.
Click “Get Started”. After clicking get started Facebook has 4 easy steps:
- What category best describes the page you want to create
- What do you want to name this Page?
- Do you want to add an address?
- Add Images to This Page
Select the options that are most relevant to you and follow Facebook’s guidance to create your Facebook business page! It’s that easy!
If you’ve used Ad Manager in the past, find your list of ad account numbers and any other pages you’d like to join Business Manager.
Create a Facebook Business Manager Account
OK, the easiest part is done…
…it’s time to finally create your Facebook Business Manager account in 4 simple steps.
1. Access Business Manager
The first thing you need to do is visit the appropriate website. Don’t worry, it’s not a secret. You can find it here: https://business.facebook.com/
Click on the ‘CREATE ACCOUNT’ button on the top right of your screen.
This will ask you to log onto your personal Facebook account. Make sure you follow this step, so Facebook can connect the Page (or pages) that are associated with your profile.
2. Enter Your Information
Fill out Facebook’s simple form:
Please note: If you are NOT developing app software, or advertising for a different company, Select ADVERTISER. This selection is for Business Owners and employees.
3. Link Your Page
Attach your Facebook Business Page to the Business Manager suite.
Enter the name of your business, and then simply click on the dropdown menu and select your business. If you own or manage multiple businesses, select the primary one here, and add the others later.
4. Create a Profile
The final step is to create your own individual profile within the Business Manager. None of the information on the Business Manager will be shared on your personal Facebook page and nobody (NO ONE) will have access to it.
It is purely for other users (e.g. employees/partners) to see who is doing what within the Business Manager Account.
And just like that, you just created a Business Manager!
The Next Steps
Congratulations, you just took the first step of marketing on the most powerful Social Media Platform in the world.
Your next steps should be to install a Facebook Pixel on your business website and optimize your Facebook page for likes, follows and engagements.
Don’t worry, we’re here with you every step of the way!
For help with lead generation and social media strategy, please reach out to us at email@example.com
Florind Metalla is the Founder and President at Business Marketing Experts, a leading Social Media Marketing agency in Toronto. He specializes in developing strategic online marketing campaigns that help companies grow through effective online marketing strategies, improved sales performance, and overall customer experience.